Popeyes Chicken Sandwich
Food & drink · 2019 · Notable
Popeyes reported selling 203 million chicken sandwiches in the first year.
Popeyes
@Popeyes · Aug 19, 2019
... y’all good?
Chick-fil-A, Inc.@ChickfilA
Bun + Chicken + Pickles = all the ❤️ for the original.
Spread Score
How it worksNumbers
- Launch media impressions, unspecified window (CMO claim)
- 21B
- As of Jul 27, 2021 · Self-reported · Marketing Dive
- Seed to peak
- 3 months
- May 24 ’19 to Aug 20 ’19
- Platforms
- 5
- Started on Reddit
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originConsumers discussed Popeyes’ sandwich before its national rollout. A reply to Chick-fil-A drew rival brands and press into the conversation. Demand exhausted the national supply; the sandwich returned permanently in November and later launched in Canada.
14 more events on this chart
Join free to see themTimeline (17)
May 2019
The Fast Food Post precursor · May 22 ’19
The Fast Food Post reported a brioche chicken sandwich with pickles and mayo at participating locations.[1]
u/PM_ME_Y0UR_ARMPITS seed · May 24 ’19
A consumer opened an r/fastfood thread on the new sandwich, which drew buyer reviews and Chick-fil-A comparisons.[2]
August 2019
Popeyes / Sweet Dixie Kitchen owner response · Aug 8 ’19
Popeyes offered a public sandwich preview at Sweet Dixie Kitchen in Long Beach before its national rollout.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.