LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/(di)vision tablecloth dress
Grade B21 sourcesHIS-00560

(di)vision tablecloth dress

Campaign · 2023 · Notable

52Editable slideCertificate

A staged tablecloth dress finale drew over 100 million views, Adweek reported.

❦

@saintdoII · Jan 31, 2023

how they closed the (di)vision fw23 rtw show at copenhagen fashion week

62.6K269
Original · @saintdoII
Clip · @culted on TikTok
Clip · @voguefrance on TikTok
Clip · Instagram
how they closed the (di)vision fw23 rtw show at copenhagen fashion week
@saintdoII on X
Dinner was served at (di)vision fw23 🍽️ 🎥: @frejawewer #copenhagen #fw23 #runway #cphfw #dinner #fashion #fashiontok #foryoupage #fyp
@culted on TikTok
(di)vision AW23 show insured by Hedvig | Hedvig Blog
Hedvig
How an Insurance Brand Crashed Fashion Week and Went Viral
Adweek
Attention please! 🍷@sarahdarliing au show @di_vsn à la Fashion Week de Copenhague. #FashionTikTok #CFW #copenhagenfashionweek
@voguefrance on TikTok
(di)vision gave us the party we missed
Fashion Forum
The Scandi Vibe Shift: Are Denmark’s Designers Done With Minimalism?
AnOther
El mantel convertido en un look en el desfile de (Di)vision.
ELLE México
CULTED COMMUNITY TALKS: (DI)VISION FW23 DOES DINNER AND A SHOW | Culted Entertainment
CULTED
Scandinavian MIND | How (di)vision just took its viral Copenhagen catwalk show one step further
Scandinavian MIND
SS25: Copenhagen Fashion Week between creativity, inclusion and commerce
FashionUnited
Danish brand (Di)vision is coming back
Vogue Scandinavia

Spread Score

How it works
Reach42ContagionNo data yetBreadth30Velocity100LongevityNo data yet52

Numbers

X seed only; derivatives uncounted (rounded live counter)
5M
As of Oct 14, 2026 · X · X / @saintdoII
Peak date
Week of Jan 31, 2023
Jan 31 ’23 to Week of Jan 31, 2023
Platforms
5
Started on X
Origin
Stunt
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Visible in use
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Sarah Dahl dragged the dinner setting behind her at a planned runway finale. Videos travelled through X, Instagram and TikTok into press. Hedvig reused the tablecloths in a capsule; later reporting said the brand struggled to turn attention into money.

Dates use the stated precision; chart positions are date anchors.

Jan ’23FebMarJunSepFeb ’24JunOctMar ’25JulNovOpen webXPressInstagramTikTok
Open webXPressInstagramTikTok

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2023

    (di)vision / Sarah Dahl precursor · Jan 31 ’23

    Sarah Dahl ended the runway show by dragging a tablecloth sewn to her skirt through Josty.[1][2]

    Open the first post ↗

  2. @saintdoII seed · Jan 31 ’23

    @saintdoII posted the finale video at 21:34 UTC; it is the earliest upload recovered here.[3]

    how they closed the (di)vision fw23 rtw show at copenhagen fashion week

  3. Vogue / Fashion Forum press · Jan 31 ’23

    Vogue and Fashion Forum reviewed the show and described the tablecloth finale.[1][4]

    (di)vision gave us the party we missed
Origin
Stunt
Sector
Fashion & accessories
Region
DK
X seed only; derivatives uncounted (rounded live counter)
5M
As of Oct 14, 2026 · X · X / @saintdoII
Evidence
Grade B

Spread the same way

Pokémon Go

App stores · 2016

73
Current official Google Play store artwork showing the Pokémon capture screen.

$894M revenue

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

LEGO Technic McLaren P1: The Ultimate Challenge

YouTube · 2024

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

Coperni Air Swipe Bag Reveal

Instagram · 2024

33
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Jan ’23FebMarJunSepFeb ’24JunOctMar ’25JulNovOpen webXPressInstagramTikTok
Open webXPressInstagramTikTok

14 more events on this chart

Join free to see them

  1. January 2023

    (di)vision / Sarah Dahl precursor · Jan 31 ’23

    Sarah Dahl ended the runway show by dragging a tablecloth sewn to her skirt through Josty.[1][2]

    Open the first post ↗

  2. @saintdoII seed · Jan 31 ’23

    @saintdoII posted the finale video at 21:34 UTC; it is the earliest upload recovered here.[3]

    how they closed the (di)vision fw23 rtw show at copenhagen fashion week

  3. Vogue / Fashion Forum press · Jan 31 ’23

    Vogue and Fashion Forum reviewed the show and described the tablecloth finale.[1][4]

    (di)vision gave us the party we missed

  1. peak · Week of Jan 31, 2023

  2. platform jump · Feb 1 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro