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Library/Product/MSCHF Big Red Boots
Grade B21 sourcesHIS-00622

MSCHF Big Red Boots

Product · 2023 · Notable

45Editable slideCertificate

The cartoon boots sold out at launch; CNN later reported over 20,000 pairs sold.

MSCHF
MSCHF
MSCHF Big Red Boots, product photograph in the official Lyst Q1 2023 index.
MSCHF / Lyst
Look of the Week: With these big red boots, fashion is entering its silly era | CNN
CNN
MSCHF Big Red Boots / Astro Boy Boots | Know Your Meme
Know Your Meme
mschf
Snobette
WWE Raw: Seth Rollins Curb Stomps The Miz in MSCHF's Viral Big Red Boots
ComicBook.com
INGLEWOOD, CALIFORNIA - AUGUST 11: Seth “Freakin” Rollins attends the WrestleMania Launch Party at SoFi Stadium on August 11, 2022 in Inglewood, California. (Photo by Gregg DeGuire/Getty Images)
WWD
MSCHF Big Red Boots are back, here's how you might be able to get a pair
FOX 5 New York
Tiktok Charts: Das waren die beliebtesten Brands & Creator im Februar 2023
OMR
The Viral Mschf Big Astro Boy Boots Turn 3D with a Timberland Colorwave by Danny Kabouni - Fashion Bomb Daily
Fashion Bomb Daily
What Are The 'Big Red Boots' Memes About? MSCHF's Astro Boy Boots Explained
Know Your Meme

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity63Longevity2345

Numbers

Peak date
Week of Feb 16, 2023
Feb 16 ’23 to Week of Feb 16, 2023
Platforms
6
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in usePrimary
  • Scarcity drop
  • Controversy
  • Press loop
  • Resale market

How it spread

Trace the origin

MSCHF revealed the boots with campaign imagery before the public sale. Styling clips, removal videos and cartoon comparisons spread alongside celebrity appearances. The launch sold out; CNN later reported more than 20,000 pairs sold.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’23MarAprJunOctMay ’24OctApr ’25JulOctPeakXPressTikTokTVRetailInstagram
XPressTikTokTVRetailInstagram

13 more events on this chart

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Timeline (16)

  1. February 2023

    SAINT precursor · Feb 4 ’23

    SAINT posted a first look at the boots before their public sale.[1]

    MSCHF Big Red Boots / Astro Boy Boots | Know Your Meme
    Open the first post ↗

  2. MSCHF / Sarah Snyder precursor · Feb 6 ’23

    MSCHF promoted the forthcoming boots with Sarah Snyder campaign photographs.[2][3][21]

    mschf

  3. @radasfvck precursor · Feb 10 ’23

    CNN reported that a boots-styling video passed three million views in 24 hours.[3]

    Look of the Week: With these big red boots, fashion is entering its silly era | CNN
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 1 source
  2. 2026-10-14Added: 16 events, 20 sources · Score 45 · Fact-check passed (34 claims)
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

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Google searchesJan ’23MarAprJunOctMay ’24OctApr ’25JulOctPeakXPressTikTokTVRetailInstagram
XPressTikTokTVRetailInstagram

13 more events on this chart

Join free to see them

  1. February 2023

    SAINT precursor · Feb 4 ’23

    SAINT posted a first look at the boots before their public sale.[1]

    MSCHF Big Red Boots / Astro Boy Boots | Know Your Meme
    Open the first post ↗

  2. MSCHF / Sarah Snyder precursor · Feb 6 ’23

    MSCHF promoted the forthcoming boots with Sarah Snyder campaign photographs.[2][3][21]

    mschf

  3. @radasfvck precursor · Feb 10 ’23

    CNN reported that a boots-styling video passed three million views in 24 hours.[3]

    Look of the Week: With these big red boots, fashion is entering its silly era | CNN

  1. precursor · Feb 13 ’23

  2. seed · Feb 16 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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