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Library/Product/Ninja SLUSHi
Grade B22 sourcesHIS-00626

Ninja SLUSHi

Product · 2024 · Notable

56Editable slideCertificate

Ninja's agency reported $1 million in launch sales for its frozen-drink maker.

Original · Ninja / Tony Hawk
Clip · @pearlgoldengirl on TikTok
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen
@tonyhawk on TikTok
Original Ninja SLUSHi frozen-drink maker, official launch photograph
SharkNinja
Ninja Slushi Frozen Drink Maker
Rolling Stone
Are you kidding us, Blue Hour Studios?! Absolute 🔮 social sorcery🔮. This incredible team just scooped up a Silver Drum like it was the last SLUSHi at Target. Fitting since they helped make it a… |…
Horizon Media / Blue Hour Studios
TIME100 Most Influential Companies 2025: SharkNinja
TIME
Slushi Party on the App Store
Stephane Mora via Apple App Store
On today's episode of #asmr recipes: Melon Doggy Dew Ninja SLUSHi. #SponsoredByNinja Pearl makes her first ever SLUSHi with just 3 ingredients, no ice needed! Do you think Pearl enjoyed her…
@pearlgoldengirl on TikTok
The Ninja Slushi next to a selection of iced drinks
Tom's Guide
Ninja slushi
Ideal Home
Man pouring drink from Ninja slushie machine
Tom's Guide

Spread Score

How it works
Reach54Contagion35Breadth70Velocity51Longevity7256

Numbers

SLUSHi global impressions, August 2025; latest sourced claim
1.3B
As of Aug 7, 2025 · Self-reported · SharkNinja / Quartr via MarketBeat
Seed to peak
5 weeks
Jul 11 ’24 to Aug 12 ’24
Platforms
5
Started on Retail
Origin
Mixed
Home & lifestyle

Mechanics

  • Challenge
  • Scarcity drop
  • Sell-out loopPrimary
  • Press loop
  • Dupe economy

How it spread

Trace the origin

Ninja launched SLUSHi with Tony Hawk and a planned recipe challenge. Repeated sell-outs brought restock coverage and independent video reviews. SharkNinja reported 1.3 billion global impressions by August 2025.

Google searchesJun ’24AugSepNovDecMar ’25JunAugDecJun ’26SepNovPeakRetailTikTokPressYouTubeApp stores
RetailTikTokPressYouTubeApp stores

15 more events on this chart

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Timeline (18)

  1. July 2024

    SharkNinja seed · Jul 11 ’24

    Ninja made SLUSHi available to US buyers on NinjaKitchen.com.[1][2]

    The Ninja Slushi next to a selection of iced drinks
    Open the first post ↗

  2. Tony Hawk owner response · Jul 11 ’24

    Tony Hawk promoted SLUSHi in a clip labelled #sponsoredbyninja.[3][4]

    #sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

  3. August 2024

    Mark Barrocas commercial · Aug 8 ’24

    Barrocas called SLUSHi Ninja's fastest-selling DTC launch-week product and said its inventory sold out.[6]

Origin
Mixed
Sector
Home & lifestyle
Region
US
SLUSHi global impressions, August 2025; latest sourced claim
1.3B
As of Aug 7, 2025 · Self-reported · SharkNinja / Quartr via MarketBeat
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’24AugSepNovDecMar ’25JunAugDecJun ’26SepNovPeakRetailTikTokPressYouTubeApp stores
RetailTikTokPressYouTubeApp stores

15 more events on this chart

Join free to see them

  1. July 2024

    SharkNinja seed · Jul 11 ’24

    Ninja made SLUSHi available to US buyers on NinjaKitchen.com.[1][2]

    The Ninja Slushi next to a selection of iced drinks
    Open the first post ↗

  2. Tony Hawk owner response · Jul 11 ’24

    Tony Hawk promoted SLUSHi in a clip labelled #sponsoredbyninja.[3][4]

    #sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

  3. August 2024

    Mark Barrocas commercial · Aug 8 ’24

    Barrocas called SLUSHi Ninja's fastest-selling DTC launch-week product and said its inventory sold out.[6]

  1. peak · Aug 12 ’24

  2. platform jump · Sep 7 ’24

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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