SKIMS White Lotus Valentine’s Day campaign
Campaign · 2023 · Niche
White Lotus stars fronted a SKIMS ad whose TikTok placement passed 1.1 million views.
Rachel Karten
@milkkarten · Jan 23, 2023
it pains me to admit it but @skims marketing is very good. they’ve got a budget and they know what to do with it!
Sam Stryker
@sbstryker · Jan 23, 2023
Say what you want about @KimKardashian but nabbing The White Lotus S2 breakout stars for a @skims campaign? She’s a marketing genius.
ً
@marenyearly · Jan 23, 2023
Kim got Lucia and Mia’s actresses for the Valentines Skims campaign, ah I love it 😭
Alice
@alicebuttery_ · Jan 23, 2023
I’m OBSESSED. Skims Valentine’s Day activations feature White Lotus’ Simona Tabasco and Beatrice Grannò - putting the brand right into the huge conversation surrounding the series… The best example of reactive creative I’ve seen in 2023 so far
Spread Score
How it worksNumbers
- X derivative, Karten; partial census, live counter
- 4.6M
- As of Oct 14, 2026 · X · Rachel Karten / X
- Peak date
- Week of Jan 23, 2023
- Jan 23 ’23 to Week of Jan 23, 2023
- Platforms
- 3
- Started on Instagram
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originSKIMS carried Simona Tabasco and Beatrice Grannò’s White Lotus partnership into playful friendship imagery and a bilingual slogan. Twitter reactions fed press coverage. Grannò later recalled that visa delays moved the planned Los Angeles shoot to Milan.
Dates use the stated precision; chart positions are date anchors.
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January 2023
Fashionista press · Jan 23 ’23
Fashionista published the campaign at 1:08 p.m. EST and credited photographer and director Donna Trope.[5]
Spread the same way
New cases, every week
How the next thing spread, the week it does.