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Library/Moment/Stanley Target Galentine's Collection
Grade B19 sourcesHIS-00656

Stanley Target Galentine's Collection

Moment · 2023 · Niche

36Editable slideCertificate

A Galentine’s shopper-rush video reached 41.3 million TikTok plays.

Original · kody.fo / Kody Forren
Clip · @victoria_robino_26 on TikTok
Clip · @jazzedbyjaz on TikTok
Clip · @mk_b11 on TikTok
😀 #stanleycup #target #fyp
@kody.fo on TikTok
stanley-cups-valentines-day
TIME
TikTok video by @victoria_robino_26
@victoria_robino_26 on TikTok
Shoppers clamor for limited-edition Stanley cups selling out at Target
ABC News / Good Morning America
TikTok video by @jazzedbyjaz
@jazzedbyjaz on TikTok
#fyp #stanleycup #stanley #viral #target #targetmusthaves @Stanley 1913
@mk_b11 on TikTok
Shoppers scramble to purchase limited-edition Stanley cups selling out at Target
ABC News
Scam Warning: Suburban police warn of fake Stanley cup sales
CBS Chicago
Target shopper records customers rushing to get exclusive Valentine's Day Stanley Cup
The Daily Dot
‘This is the Stanley y’all went crazy for????’: Target shopper finds Valentine’s Day Stanley cups ‘just sitting’ on the shelves
The Daily Dot
Another Pink Stanley Cup Is Dropping Just In Time For Valentine's Day
Elite Daily

Spread Score

How it works
Reach33Contagion35Breadth40Velocity51Longevity2036

Numbers

Seed to peak
4 days
Dec 31 ’23 to Jan 4 ’24
Platforms
7
Started on TikTok
Origin
Organic
Home & lifestyle

Mechanics

  • Real-world spectaclePrimary
  • Scarcity drop
  • Creator relay
  • Press loop
  • Resale market

How it spread

Trace the origin

Target released red and pink Galentine’s tumblers. Shopper videos of queues and rushing crowds reached millions on TikTok. National outlets covered the sell-outs, Target ruled out restocking, and resellers listed the cups above retail.

Google searchesDec ’23Jan ’24FebMarAprMayPeakRetailTikTokPressRedditOpen webTVFacebook
RetailTikTokPressRedditOpen webTVFacebook

14 more events on this chart

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Timeline (17)

  1. December 2023

    Target precursor · Dec 31 ’23

    Target launched its red and pink Galentine’s collection in US stores and online.[1][2]

    stanley-cups-valentines-day
    Open the first post ↗

  2. kody.fo / Kody Forren seed · Dec 31 ’23

    Forren posted footage of customers running toward the Stanley display at 14:58:08 UTC.[3][4]

    😀 #stanleycup #target #fyp
    11.7M Live plays, lookup 2026-10-14

  3. victoria_robino_26 / Victoria Robino commercial · Dec 31 ’23

    Robino posted Goodyear shopper footage and said the display sold out in less than four minutes.[5][6]

    Shoppers clamor for limited-edition Stanley cups selling out at Target
    41.3M Live plays, lookup 2026-10-14
Origin
Organic
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Retail · 2018

66
Banksy's Self-Shredding Painting

Cybertruck window reveal

X · 2019

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

Pokémon x Van Gogh Museum

X · 2023

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Starbucks x Stanley Winter Pink Quencher

TikTok · 2024

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

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How the next thing spread, the week it does.

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Google searchesDec ’23Jan ’24FebMarAprMayPeakRetailTikTokPressRedditOpen webTVFacebook
RetailTikTokPressRedditOpen webTVFacebook

14 more events on this chart

Join free to see them

  1. December 2023

    Target precursor · Dec 31 ’23

    Target launched its red and pink Galentine’s collection in US stores and online.[1][2]

    stanley-cups-valentines-day
    Open the first post ↗

  2. kody.fo / Kody Forren seed · Dec 31 ’23

    Forren posted footage of customers running toward the Stanley display at 14:58:08 UTC.[3][4]

    😀 #stanleycup #target #fyp
    11.7M Live plays, lookup 2026-10-14

  3. victoria_robino_26 / Victoria Robino commercial · Dec 31 ’23

    Robino posted Goodyear shopper footage and said the display sold out in less than four minutes.[5][6]

    Shoppers clamor for limited-edition Stanley cups selling out at Target
    41.3M Live plays, lookup 2026-10-14

  1. backlash · Dec 31 ’23

  2. commercial · Dec 31 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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