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Library/Campaign/Maggie Smith for Loewe
Grade B20 sourcesHIS-00748

Maggie Smith for Loewe

Campaign · 2023 · Niche

22Editable slideCertificate

Loewe’s Maggie Smith campaign post showed 224,596 Instagram likes on its live counter.

Original · Jonathan Anderson / Juergen Teller / LOEWE

Joe Teffo

@joe_teffo · Oct 24, 2023

She ate so bad.

5722
Post · @joe_teffo on X
Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…
Jonathan Anderson on Instagram
LOEWE x JUERGEN TELLER SS24 Precollection | LOEWE
LOEWE
Aos 88 anos, Maggie Smith é a nova musa da Loewe
Observador
Maggie Smith in Juergen Teller’s LOEWE SS24 precollection campaign.
Juergen Teller / LOEWE
The Internet's Losing Its Mind Over Maggie Smith Serving Absolute C U Next Tues In New Campaign
PEDESTRIAN.TV

Spread Score

How it works
Reach9Contagion35Breadth50Velocity0Longevity1422

Numbers

Peak date
Week of Oct 24, 2023
Oct 24 ’23 to Week of Oct 24, 2023
Platforms
5
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • TransgressionPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Jonathan Anderson’s Smith portraits reached fan posts and press. LOEWE documented printing, tearing, layering and rephotographing the ensemble’s images. Recognition of the actor and debate about ageing supplied further captions and coverage.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’23NovDecJan ’24MarMayJulSepOctPeakInstagramXRedditPressOpen web
InstagramXRedditPressOpen web

13 more events on this chart

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Timeline (16)

  1. October 2023

    Jonathan Anderson seed · Oct 24 ’23

    Jonathan Anderson posted three photographs of Maggie Smith for Loewe’s SS24 precollection.[1][2][3]

    LOEWE x JUERGEN TELLER SS24 Precollection | LOEWE
    Open the first post ↗

  2. Joe Teffo, Mark Sundstrom and @realgreenmatcha platform jump · Oct 24 ’23

    X users shared the photographs with fashion praise and a Gryffindor joke.[4]

    The Internet's Losing Its Mind Over Maggie Smith Serving Absolute C U Next Tues In New Campaign

  3. r/Fauxmoi users platform jump · Oct 24 ’23

    A Loewe campaign thread attracted praise from a commenter who said they were not into the brand.[5]

Origin
Seeded
Sector
Fashion & accessories
Region
Global
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesOct ’23NovDecJan ’24MarMayJulSepOctPeakInstagramXRedditPressOpen web
InstagramXRedditPressOpen web

13 more events on this chart

Join free to see them

  1. October 2023

    Jonathan Anderson seed · Oct 24 ’23

    Jonathan Anderson posted three photographs of Maggie Smith for Loewe’s SS24 precollection.[1][2][3]

    LOEWE x JUERGEN TELLER SS24 Precollection | LOEWE
    Open the first post ↗

  2. Joe Teffo, Mark Sundstrom and @realgreenmatcha platform jump · Oct 24 ’23

    X users shared the photographs with fashion praise and a Gryffindor joke.[4]

    The Internet's Losing Its Mind Over Maggie Smith Serving Absolute C U Next Tues In New Campaign

  3. r/Fauxmoi users platform jump · Oct 24 ’23

    A Loewe campaign thread attracted praise from a commenter who said they were not into the brand.[5]

  1. press · Oct 24 ’23

  2. peak · Week of Oct 24, 2023

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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