LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/MSCHF x Crocs Big Red Boot (Yellow)
Grade B21 sourcesHIS-00755

MSCHF x Crocs Big Red Boot (Yellow)

Campaign · 2023 · Niche

37Editable slideCertificate

Crocs reported 9.5 million TikTok views for its yellow boot collaboration with MSCHF.

Original · MSCHF / Crocs
Clip · Steve Natto Sneaker Reviews on YouTube
Clip · EA The Croc 🐐 on YouTube
Raw results, Aug. 7, 2023
WWE
Paris Hilton on Instagram: "My new campaign for @MSCHF is hot. 🔥💕#MSCHF"
Paris Hilton on Instagram
Paris Hilton on Instagram: "Sometimes it’s a full-team effort. 😂🌟The Big Yellow Boots by @MSCHF ✨ #ThatsHot"
Paris Hilton on Instagram
I Wore the MSCHF Crocs Big Yellow Boots🐊
Steve Natto Sneaker Reviews on YouTube
How have Crocs boots become a summer footwear hit?
Euronews
MSCHF Boots x Crocs Review + on foot
EA The Croc 🐐 on YouTube
The MSCHF x Crocs Big Yellow Boot Trypophobia Releases August 9
Sole Retriever
The MSCHF x Crocs Big Yellow Boot Debut Has Paris Hilton Sliving
Nylon
Seth Rollins Debuts His New Crocs x MSCHF Big Yellow Boots on WWE Raw
ComicBook.com

Spread Score

How it works
Reach47Contagion20Breadth50Velocity31Longevity2737

Numbers

Crocs MSCHF TikTok; July report, derivatives unaudited
9.5M
As of Jul 31, 2023 · TikTok · Self-reported · Crocs
Seed to peak
5 weeks
Jun 22 ’23 to Jul 26 ’23
Platforms
7
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in usePrimary
  • Controversy
  • Platform jump
  • Press loop
  • Resale market

How it spread

Trace the origin

MSCHF revealed the yellow boots on Tommy Cash, then released a Paris Hilton campaign. News volume peaked in late July, before the August raffle. Crocs reported 9.5 million TikTok views; try-ons and wrestling footage reached audiences beyond footwear coverage.

Google searchesJun ’23JulAugSepOctNovPeakInstagramPressOpen webRedditYouTubeTikTokTV
InstagramPressOpen webRedditYouTubeTikTokTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2023

    MSCHF seed · Jun 22 ’23

    MSCHF unveiled the yellow Crocs boots in an Instagram post featuring Tommy Cash dressed as a mime.[1][2]

    Open the first post ↗

  2. Sole Retriever press · Jun 22 ’23

    Sole Retriever covered Tommy Cash wearing the collaboration at Paris Fashion Week.[3]

    The MSCHF x Crocs Big Yellow Boot Trypophobia Releases August 9

  3. July 2023

    MSCHF / Crocs owner response · Jul 24 ’23

    The brands announced the August release with campaign images featuring Paris Hilton.[3][4]

    The MSCHF x Crocs Big Yellow Boot Debut Has Paris Hilton Sliving
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 1 source
  2. 2026-10-14Added: 15 events, 19 sources · Score 37 · Fact-check passed (31 claims)
Origin
Seeded
Sector
Fashion & accessories
Region
US
Crocs MSCHF TikTok; July report, derivatives unaudited
9.5M
As of Jul 31, 2023 · TikTok · Self-reported · Crocs
Evidence
Grade B

Spread the same way

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

(di)vision tablecloth dress

X · 2023

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

Fearless Girl

Open web · 2017

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Nara Smith Makes a Marc Jacobs Tote from Scratch

TikTok · 2024

48
The Tote Bag, made from scratch by @Nara Smith

17M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJun ’23JulAugSepOctNovPeakInstagramPressOpen webRedditYouTubeTikTokTV
InstagramPressOpen webRedditYouTubeTikTokTV

13 more events on this chart

Join free to see them

  1. June 2023

    MSCHF seed · Jun 22 ’23

    MSCHF unveiled the yellow Crocs boots in an Instagram post featuring Tommy Cash dressed as a mime.[1][2]

    Open the first post ↗

  2. Sole Retriever press · Jun 22 ’23

    Sole Retriever covered Tommy Cash wearing the collaboration at Paris Fashion Week.[3]

    The MSCHF x Crocs Big Yellow Boot Trypophobia Releases August 9

  3. July 2023

    MSCHF / Crocs owner response · Jul 24 ’23

    The brands announced the August release with campaign images featuring Paris Hilton.[3][4]

    The MSCHF x Crocs Big Yellow Boot Debut Has Paris Hilton Sliving

  1. platform jump · Jul 24 ’23

  2. press · Jul 25 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro