Plufl Human Dog Bed Reveal

How It Spread

Grade B21 sourcesHIS-00762

Plufl Human Dog Bed Reveal

Product · 2022 · Niche

20Editable slideCertificate

The founders reported $1 million in sales before shipping their viral human dog bed.

Original · @weareplufl

Clip · @daniklaric on TikTok

TikTok video by @weareplufl — @weareplufl on TikTok

Plufl’s human dog bed with its faux-fur cover and raised pillow border. — Plufl

The Businesses and Products from Season 14, Episode 5 of Shark Tank | Shark Tank — ABC / Shark Tank

DTC Podcast | Plufl's Yuki Kinoshita: Seven Figures TikToking Dog Beds For Humans — DTC Podcast

‘Tis the Cheeson: Burger King® Celebrates the Holidays With 31 Days of Deals and the Return of Two Fan Favorites — Burger King

i was dripping sweat trying to put this thing together 🙈 thank god for alex coming in to help lol — @daniklaric on TikTok

Plufl Human Dog Bed Standard Size Checkered Biscuit Charcoal — TikTok Shop / Plufl

TikTok Has Been Going Crazy for the Plufl, a Dog Bed For Humans — Sleepopolis

'We've always been huge nap fanatics': Vancouver university students launch dog bed for humans — Vancouver Is Awesome

Crowdfunding Smash: A Giant Dog Bed for Humans - Core77 — Core77

Two recent college graduates create the world's first dog bed for humans — ABC7 / Localish

Spread Score

How it works

Numbers

Kickstarter pledges: $290.7K; Apr 12–May 12, 2022 · Pledges, not revenue · Open web · Self-reported · Kicktraq
Milestone date: Week of Mar 15, 2022; Mar 15 ’22 to Week of Mar 15, 2022
Platforms: 6; Started on TikTok
Origin: Seeded; Home & lifestyle

Mechanics

How it spread

Trace the origin

Plufl’s prototype reveal spread on TikTok before its Kickstarter campaign. Crowdfunding brought $290,657 in pledges. Shark Tank followed, then the founders reported seven-figure sales before shipping. Customer videos and a Burger King edition extended its afterlife.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

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13 more events on this chart

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Timeline (16)

March 2022
@weareplufl precursor · Mar 9 ’22
The founders posted their first TikTok before the March 15 reveal.[1]
Open the first post ↗
@weareplufl seed · Mar 15 ’22
Plufl posted the prototype reveal at 15:52 UTC.[2][6]
Yuki Kinoshita milestone · Week of Mar 15, 2022
Kinoshita later reported about 3 million views in one week for the fifth March video.[3]

Spread the same way

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X · 2021

New cases, every week

How the next thing spread, the week it does.

Timeline (16)

March 2022

@weareplufl precursor · Mar 9 ’22

The founders posted their first TikTok before the March 15 reveal.[1]

Open the first post ↗

@weareplufl seed · Mar 15 ’22

Plufl posted the prototype reveal at 15:52 UTC.[2][6]

Yuki Kinoshita milestone · Week of Mar 15, 2022

Kinoshita later reported about 3 million views in one week for the fifth March video.[3]

March 2022

@weareplufl precursor · Mar 9 ’22

The founders posted their first TikTok before the March 15 reveal.[1]

Open the first post ↗

@weareplufl seed · Mar 15 ’22

Plufl posted the prototype reveal at 15:52 UTC.[2][6]

Yuki Kinoshita milestone · Week of Mar 15, 2022

Kinoshita later reported about 3 million views in one week for the fifth March video.[3]

Join free to see the other 13 events and the full chart. Free, on every case.

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Plufl Human Dog Bed Reveal

Spread Score

Numbers

Mechanics

How it spread

Timeline (16)

March 2022