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Library/Campaign/Doja Cat Eats MAC Lipstick at the VMAs
Grade B20 sourcesHIS-00782

Doja Cat Eats MAC Lipstick at the VMAs

Campaign · 2025 · Notable

43Editable slideCertificate

MAC reported 9.4 million views on the ambassador image after Doja Cat’s lipstick bite.

𝗱𝗮𝗻𝗻𝘆🫧💚

@beyoncegarden · Sep 7, 2025

NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA ht

1.7K19
Original · @beyoncegarden
Clip · @maccosmetics on TikTok
Clip · @cbsnews on TikTok

Entertainment Tonight

@etnow · Sep 7, 2025

Doja Cat is eating and leaving no crumbs on the #VMAs red carpet... literally! 💄❤️‍🔥 h

1188
Post · @etnow on X
Clip · @nickycbell on TikTok

M•A•C Cosmetics

@MACcosmetics · Sep 8, 2025

I’ve been a M·A·C girl forever, and now I get to make my love official as the new M·A·C Global Brand Ambassador. Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and

4132
Post · @MACcosmetics on X

MTV

@MTV · Sep 7, 2025

I saw @DojaCat eating lipstick, so now I'm going to start eating lipstick 💄 📍 #VMAs h

99118
Post · @MTV on X
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA
@beyoncegarden on X
Doja Cat Takes a Bite Out of M•A•C Cosmetics at 2025 VMAs
MAC Cosmetics via PR Newswire
I saw @DojaCat eating lipstick, so now I'm going to start eating lipstick 💄 📍 #VMAs
@MTV on X
Doja Cat is eating and leaving no crumbs on the #VMAs red carpet... literally! 💄❤️‍🔥
@etnow on X
I’ve been a M·A·C girl forever, and now I get to make my love official as the new M·A·C Global Brand Ambassador. Makeup is my paint, my armor, my way of creating characters – and M·A·C has always…
@MACcosmetics on X
You didn’t really think we’d let @Doja Cat eat Lady Danger…did you? We brought in @Amaury Guichon to help her bite the Lipstick bullet on the red carpet of music's biggest night 🍫💄
@maccosmetics on TikTok
At the 2025 MTV Video Music Awards, Doja Cat turned heads when she applied bold red lipstick on the red carpet — then proceeded to eat it. The bold stunt, which she later said was "delicious,"…
@cbsnews on TikTok
@Doja Cat X @maccosmetics is brilliant !!!! #Vmas
@nickycbell on TikTok
Doja Cat's VMAs Chocolate Lipstick Stunt: My $40 DIY & MAC's Viral Moment!
Maria F / Lemon8
Doja Cat's SHOCKING Move At VMAs 2025 Red Carpet Goes Viral After She Bites Into Her Red Lipstick After Applying It– VIDEO
The Free Press Journal
Doja Cat Wishes All Lipsticks Were Edible
NYLON

Spread Score

How it works
Reach42Contagion35Breadth40Velocity87Longevity1543

Numbers

CBS News TikTok derivative; live embedded counter
9.5M
As of Oct 15, 2026 · TikTok · cbsnews / TikTok
Seed to peak
1 day
Sep 7 ’25 to Sep 8 ’25
Platforms
5
Started on X
Origin
Stunt
Beauty & personal care

Mechanics

  • Real-world spectaclePrimary
  • Mystery & lore
  • Visible in use
  • Platform jump
  • Press loop

How it spread

Trace the origin

Doja Cat bit a chocolate MAC lipstick on the VMAs red carpet. Fan clips and explainers followed as MAC announced her ambassadorship. MAC later claimed 32 million views across its own social posts; Launchmetrics estimated $2.8 million in media value within 48 hours.

Google searchesAug ’25SepOctDecFeb ’26AprJunPeakTVXPressOpen webTikTok
TVXPressOpen webTikTok

13 more events on this chart

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Timeline (16)

  1. September 2025

    MAC Cosmetics and Doja Cat precursor · Sep 7 ’25

    Doja Cat bit a chocolate replica of Lady Danger lipstick on the VMAs red carpet.[1][2]

    Doja Cat Takes a Bite Out of M•A•C Cosmetics at 2025 VMAs
    Open the first post ↗

  2. @MTV precursor · Sep 7 ’25

    MTV posted the lipstick bite and joked that it would start eating lipstick.[3]

    I saw @DojaCat eating lipstick, so now I'm going to start eating lipstick 💄 📍 #VMAs

  3. @beyoncegarden seed · Sep 7 ’25

    A fan posted the bite with a laughing reaction at 21:37 UTC.[4][5]

    Doja Cat's SHOCKING Move At VMAs 2025 Red Carpet Goes Viral After She Bites Into Her Red Lipstick After Applying It– VIDEO
Origin
Stunt
Sector
Beauty & personal care
Region
US
CBS News TikTok derivative; live embedded counter
9.5M
As of Oct 15, 2026 · TikTok · cbsnews / TikTok
Evidence
Grade B

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Google searchesAug ’25SepOctDecFeb ’26AprJunPeakTVXPressOpen webTikTok
TVXPressOpen webTikTok

13 more events on this chart

Join free to see them

  1. September 2025

    MAC Cosmetics and Doja Cat precursor · Sep 7 ’25

    Doja Cat bit a chocolate replica of Lady Danger lipstick on the VMAs red carpet.[1][2]

    Doja Cat Takes a Bite Out of M•A•C Cosmetics at 2025 VMAs
    Open the first post ↗

  2. @MTV precursor · Sep 7 ’25

    MTV posted the lipstick bite and joked that it would start eating lipstick.[3]

    I saw @DojaCat eating lipstick, so now I'm going to start eating lipstick 💄 📍 #VMAs

  3. @beyoncegarden seed · Sep 7 ’25

    A fan posted the bite with a laughing reaction at 21:37 UTC.[4][5]

    Doja Cat's SHOCKING Move At VMAs 2025 Red Carpet Goes Viral After She Bites Into Her Red Lipstick After Applying It– VIDEO

  1. press · Sep 7 ’25

  2. press · Sep 7 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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