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Library/Campaign/Gustaf Westman Baguette Holder
Grade B13 sourcesHIS-00786

Gustaf Westman Baguette Holder

Campaign · 2025 · Notable

45Editable slideCertificate

A 3-loop baguette carrier moved from Instagram to Fashion Week coverage.

Original · Gustaf Westman
Clip · Gustaf Westman on Instagram
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"
Gustaf Westman on Instagram
Gustaf Westman on Instagram: "People spotted with the baguette holder in Paris today"
Gustaf Westman on Instagram
The Spiral Baguette Holder
Neatorama
Ce designer a conçu un porte-baguette pour transporter son pain avec style
Creapills
Το απρόσμενο item που έγινε viral στην εβδομάδα μόδας του Παρισιού παίρνει τη θέση της baguette bag της Fendi
Jenny.gr
Mode oder Witz? Diese virale Designer-Tasche ist NUR für ein Baguette!
oe24 / Madonna
Gustaf Westman studio apartment blue walls with mirror decor
Ideal Home

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity65LongevityNo data yet45

Numbers

Peak date
Week of Jun 30, 2025
Jun 24 ’25 to Week of Jun 30, 2025
Platforms
4
Started on Instagram
Origin
Seeded
Home & lifestyle

Mechanics

  • Visible in usePrimary
  • Scarcity drop
  • Controversy
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Westman revealed the bread carrier on Instagram before his Paris pop-up. Design and fashion outlets relayed it, and Reddit users debated it. He later said he sold a few, without giving a total.

Dates use the stated precision; chart positions are date anchors.

Jul ’25AugSepOctInstagramPressOpen webRetail
InstagramPressOpen webRetail

12 more events on this chart

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Timeline (15)

  1. June 2025

    Gustaf Westman seed · Jun 24 ’25

    Westman posted a pink spiral baguette holder made for his Paris pop-up.[1]

    Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"
    Open the first post ↗

  2. Gustaf Westman owner response · Jun 25 ’25

    Westman posted a reel of people carrying the holder in Paris.[2]

    Gustaf Westman on Instagram: "People spotted with the baguette holder in Paris today"

  3. Neatorama press · Jun 25 ’25

    Neatorama relayed Design Boom’s images of the holder.[3]

    The Spiral Baguette Holder
Origin
Seeded
Sector
Home & lifestyle
Region
FR
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Jul ’25AugSepOctInstagramPressOpen webRetail
InstagramPressOpen webRetail

12 more events on this chart

Join free to see them

  1. June 2025

    Gustaf Westman seed · Jun 24 ’25

    Westman posted a pink spiral baguette holder made for his Paris pop-up.[1]

    Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"
    Open the first post ↗

  2. Gustaf Westman owner response · Jun 25 ’25

    Westman posted a reel of people carrying the holder in Paris.[2]

    Gustaf Westman on Instagram: "People spotted with the baguette holder in Paris today"

  3. Neatorama press · Jun 25 ’25

    Neatorama relayed Design Boom’s images of the holder.[3]

    The Spiral Baguette Holder

  1. press · Jun 25 ’25

  2. press · Jun 26 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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