Marc Jacobs’s Flaming Anniversary Cake
Campaign · 2024 · Niche
The flaming anniversary-cake video passed seven million Instagram views.
Outlander Magazine
@StreetFashion01 · Jan 29, 2024
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
trevor
@niaws_t · Jan 29, 2024
the clapping while the alarm is going off and then Marc grabbing the bag to dip😭😭😭 this is great
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
D.K. Uzoukwu
@DKuzNY · Jan 29, 2024
He is fighting for his life and they just weakly applauding. SOMEBODY HELP HIM😭
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
P.
@poladii_ · Jan 29, 2024
save the purse!
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
Social Bee
@NYSocialBee · Jan 30, 2024
I don’t know why but this video really made me want this bag now lol
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
Henry 🎃👻(🦋UXHenry)
@UXHenry · Jan 30, 2024
Was wondering why I heard so many fire trucks earlier today 🤔
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
Saad
@SyrCassian · Jan 30, 2024
This is why the get the 40 shaped candles instead of actually putting 40 candles on a cake 😂
Outlander Magazine@StreetFashion01
Marc Jacobs celebrating 40 Years of his Namesake Brand!🖤
Olivia Jordan
@misoliviajordan · Jan 29, 2024
Who ever is handling Marc’s marketing and social media deserves a raise.
beaver in eternal dam nation 🚧👷🏽♂️🏢🔨🪚📐
@artsybeaver · Jan 30, 2024
it’s marc jacobs wearing marc jacobs with a marx jacobs bag about to get killed by marc jacobs
Spread Score
How it worksNumbers
- Instagram seed only; historical lower bound; derivatives unknown
- 7M
- As of Jan 30, 2024 · Instagram · Madame Figaro / Le Figaro
- Seed to peak
- 1 day
- Jan 29 ’24 to Jan 30 ’24
- Platforms
- 3
- Started on Instagram
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originJacobs rescued his Tote Bag from a flaming cake. Shadrinsky preserves the film within a series of anniversary character vignettes. Named Instagram commenters repeated the protect-the-bag joke; X reposts and cake-trend coverage supplied further routes.
9 more events on this chart
Join free to see themTimeline (12)
Spread the same way
New cases, every week
How the next thing spread, the week it does.