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Library/Campaign/I Bought This After Elon Went Crazy
Grade B14 sourcesHIS-00827

I Bought This After Elon Went Crazy

Campaign · 2025 · Niche

28Editable slideCertificate

A Kia Norway ad joking that Elon went crazy drew a reply from Musk on X in March 2025.

Sawyer Merritt

@SawyerMerritt · Mar 9, 2025

Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

58.4K7.3K
Post · @SawyerMerritt on X

Yun-Ta Tsai

@yunta_tsai · Mar 9, 2025

Many colleagues working hard to share our supercharging infrastructure to other OEM fleets — which indirectly help their customers. We never ran negative ads on other OEMs. It’s insane that how other OEMs spent more time on negative ads on us than helping their own customers.

5.5K261
Post · @yunta_tsai on X

Sawyer Merritt

@SawyerMerritt · Mar 10, 2025

UPDATE: Kia has just deleted their post below.

20.6K1.2K
Post · @SawyerMerritt on X

Elon Musk

@elonmusk · Mar 10, 2025

They really did that?

3.5K419
Post · @elonmusk on X
Bad look @Kia to have your official Instagram account in Norway posting stuff like this.
@SawyerMerritt on X
UPDATE: Kia has just deleted their post below.
@SawyerMerritt on X
Kia is an affiliate of South Korea's Hyundai, and combined they are the world's third-largest automaker by volume as of 2024, selling more than 7.2 million cars combined.
AFP via Fortune
OPPDATERT: "Det var ikke meningen å fornærme noen"
ITavisen
KIA le lanza un dardo a Elon Musk y se burla en Instagram de la caída de ventas de Tesla
Híbridos y Eléctricos
Kia dealership brutally mocks Tesla with "Elon went crazy" ad
MotorBiscuit
– Ved å unngå fare, risikerer vi at folk vender seg bort for alltid
Kreativt Forum

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity30LongevityNo data yet28

Numbers

Peak date
Mar 10 ’25
Feb 2025 to Mar 10 ’25
Platforms
4
Started on Instagram
Origin
Mixed
Auto & mobility

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Kia’s before-to-after bumper-sticker reversal travelled beyond Norway before Musk replied. EV reproduced the creative on March 9, alongside the already documented criticism. His March 10 response and the deletion added further chapters to the story.

Dates use the stated precision; chart positions are date anchors.

Feb ’25MarAprMayJunInstagramPressXReddit
InstagramPressXReddit

10 more events on this chart

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Timeline (13)

  1. February 2025

    Kia Norway seed · Feb 2025

    Kia Norway ran the campaign in February on print, outdoor and social media.[11][1]

  2. Kampanje press · Feb 13 ’25

    Kampanje reported the Per Høj creative was running on social media and outdoors.[1]

  3. March 2025

    Sawyer Merritt (@SawyerMerritt) platform jump · Mar 9 ’25

    Sawyer Merritt called Kia Norway's official Instagram post a bad look in a post on X.[5]

    Bad look @Kia to have your official Instagram account in Norway posting stuff like this.
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event
  2. 2026-10-15Added: 11 events, 13 sources · Score 28
Origin
Mixed
Sector
Auto & mobility
Region
NO
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Feb ’25MarAprMayJunInstagramPressXReddit
InstagramPressXReddit

10 more events on this chart

Join free to see them

  1. February 2025

    Kia Norway seed · Feb 2025

    Kia Norway ran the campaign in February on print, outdoor and social media.[11][1]

  2. Kampanje press · Feb 13 ’25

    Kampanje reported the Per Høj creative was running on social media and outdoors.[1]

  3. March 2025

    Sawyer Merritt (@SawyerMerritt) platform jump · Mar 9 ’25

    Sawyer Merritt called Kia Norway's official Instagram post a bad look in a post on X.[5]

    Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

  1. backlash · Mar 9 ’25

  2. platform jump · Mar 9 ’25

Join free to see the other 10 events and the full chart. Free, on every case.

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Why it worked

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