LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Product/Skims Seamless Sculpt Face Wrap
Grade B13 sourcesHIS-00976

Skims Seamless Sculpt Face Wrap

Product · 2025 · Niche

36Editable slideCertificate

Skims' $48 face wrap sold out within hours and drew an Anthony Hopkins parody.

Original · Skims

❀

@yanayanayanaa · Jul 29, 2025

SKIMS is so good at everything they do.

30
Post · @yanayanayanaa on X

EMILY SUNDBERG

@Emily_Sundberg · Jul 29, 2025

The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommy

433
Post · @Emily_Sundberg on X
Clip · Anthony Hopkins on Instagram
SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."
SKIMS on Instagram
SKIMS is so good at everything they do.
@yanayanayanaa on X
SKIMS is so good at everything they do.
@yanayanayanaa on X
The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommy
@Emily_Sundberg on X
The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommy
@Emily_Sundberg on X
Anthony Hopkins on Instagram: "Thank you, Kim. Don’t be afraid to come over for dinner. @kimkardashian @skims"
Anthony Hopkins on Instagram
Skims enters beauty with ‘jaw-snatching’ face wrap that has divided opinion
Cosmetics Business
Kim Kardashian on The Kardashians.
CinemaBlend
Did Skims Just Release Facial Shapewear?
The Daily Dot

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity65Longevity1536

Numbers

Seed to peak
2 days
Jul 29 ’25 to Jul 31 ’25
Platforms
5
Started on Instagram
Origin
Seeded
Beauty & personal care

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Skims released a $48 face wrap on July 29, 2025, and Kim Kardashian promoted it. X users posted jokes and praise the same day, it sold out within hours, and Anthony Hopkins posted a Hannibal Lecter parody on July 31. Skims restocked it on Dec. 1.

Google searchesJul ’25AugSepOctNovDecPeakInstagramXPressOpen webTikTok
InstagramXPressOpen webTikTok

9 more events on this chart

Join free to see them

Timeline (12)

  1. July 2025

    Skims seed · Jul 29 ’25

    Skims released the face wrap with an Instagram post, and Kim Kardashian promoted it in her Instagram Story.[10][3][2]

    SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."
    Open the first post ↗

  2. @yanayanayanaa platform jump · Jul 29 ’25

    X user ayana posted a picture of the wrap: "SKIMS is so good at everything they do."[13]

    SKIMS is so good at everything they do.

  3. Emily Sundberg (@Emily_Sundberg) backlash · Jul 29 ’25

    Emily Sundberg posted on X that the new Skims face product reminded her of the horror film Goodnight Mommy.[12]

    The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommy
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

This Smells Like My Vagina candle

Retail · 2019

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

The Fleabag Jumpsuit

Press · 2019

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Lilly Pulitzer for Target

Retail · 2015

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Skims The Ultimate Bush

Instagram · 2025

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJul ’25AugSepOctNovDecPeakInstagramXPressOpen webTikTok
InstagramXPressOpen webTikTok

9 more events on this chart

Join free to see them

  1. July 2025

    Skims seed · Jul 29 ’25

    Skims released the face wrap with an Instagram post, and Kim Kardashian promoted it in her Instagram Story.[10][3][2]

    SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."
    Open the first post ↗

  2. @yanayanayanaa platform jump · Jul 29 ’25

    X user ayana posted a picture of the wrap: "SKIMS is so good at everything they do."[13]

    SKIMS is so good at everything they do.

  3. Emily Sundberg (@Emily_Sundberg) backlash · Jul 29 ’25

    Emily Sundberg posted on X that the new Skims face product reminded her of the horror film Goodnight Mommy.[12]

    The new Skims Ultimate Face "face innovation" reminds me of Goodnight Mommy

  1. press · Jul 30 ’25

  2. commercial · Jul 30 ’25

Join free to see the other 9 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 2 sourced numbers and 13 sources. Start with a free account.

Join freeGo Pro