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Library/Product/Skims The Ultimate Bush
Grade B14 sourcesHIS-00977

Skims The Ultimate Bush

Product · 2025 · Niche

35Editable slideCertificate

Skims' $32 faux-hair thong sold out in under 24 hours amid laughter and criticism.

Original · Skims
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear
Reality Tea
Kim Kardashian Just Dropped “Pubic Hair Panties” & They’re Already Selling Out
Bustle
SKIMS launches "Ultimate Bush", its collection of faux hair thongs - HIGHXTAR.
HIGHXTAR
Kim Kardashian & SKIMS Drop New Hairy Thong - Fans Are A Bit Confused - theJasmineBRAND
theJasmineBRAND
Kim Kardashian's SKIMS "Bush Panty" Triggers Intense Reactions From Korean Netizens
Koreaboo
Kim Kardashian
International Business Times UK
Kim Kardashian in Midtown on October 28, 2025, in New York City.
The Looker / The Daily Beast

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity65Longevity1135

Numbers

Peak date
Week of Oct 15, 2025
Oct 14 ’25 to Week of Oct 15, 2025
Platforms
5
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • ControversyPrimary
  • Sell-out loop
  • Scarcity drop
  • Press loop
  • Platform jump

How it spread

Trace the origin

Skims dropped a $32 faux-hair thong on Oct. 14, 2025, with a game-show ad, and Kim Kardashian promoted it. X users mocked it the same day, most options sold out within hours, and the reaction reached TikTok, Reddit, Bethenny Frankel and Korean commenters.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’25NovDecJan ’26FebPeakInstagramXOpen webPressTikTok
InstagramXOpen webPressTikTok

10 more events on this chart

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Timeline (13)

  1. October 2025

    Skims seed · Oct 14 ’25

    Skims dropped the Ultimate Bush thong with an Instagram post, and Kim Kardashian shared the campaign in her Stories.[12][2][10]

    Kim Kardashian Just Dropped “Pubic Hair Panties” & They’re Already Selling Out

  2. @meta_rach and @seodilf platform jump · Oct 14 ’25

    X users reacted on launch day: "Kim Kardashian has gone too far" and "oh kim can't be serious….BUSH PANTIES???"[10]

  3. Shoppers commercial · Oct 14 ’25

    Most of the limited-edition options sold out hours after launch, and Skims opened a waitlist.[12][8][10]

    SKIMS launches "Ultimate Bush", its collection of faux hair thongs - HIGHXTAR.
Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 11 events, 12 sources · Score 51
Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

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Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

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A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

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How the next thing spread, the week it does.

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Google searchesOct ’25NovDecJan ’26FebPeakInstagramXOpen webPressTikTok
InstagramXOpen webPressTikTok

10 more events on this chart

Join free to see them

  1. October 2025

    Skims seed · Oct 14 ’25

    Skims dropped the Ultimate Bush thong with an Instagram post, and Kim Kardashian shared the campaign in her Stories.[12][2][10]

    Kim Kardashian Just Dropped “Pubic Hair Panties” & They’re Already Selling Out

  2. @meta_rach and @seodilf platform jump · Oct 14 ’25

    X users reacted on launch day: "Kim Kardashian has gone too far" and "oh kim can't be serious….BUSH PANTIES???"[10]

  3. Shoppers commercial · Oct 14 ’25

    Most of the limited-edition options sold out hours after launch, and Skims opened a waitlist.[12][8][10]

    SKIMS launches "Ultimate Bush", its collection of faux hair thongs - HIGHXTAR.

  1. press · Oct 14 ’25

  2. commercial · Oct 14 ’25

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Why it worked

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