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Library/Series/Baby Reindeer
Grade A25 sourcesHIS-01214

Baby Reindeer

Series · 2024 · Viral

63Editable slideCertificate

Netflix reported 88.4 million views for Richard Gadd’s Baby Reindeer.

Trailer · Netflix on YouTube

Aldi Stores UK

@AldiUK · Apr 29, 2024

OBSESSED

1.1K37
Post · @AldiUK on X
Clip · Piers Morgan Uncensored on YouTube
Baby Reindeer: poster
Wikipedia (non-free, fair use)
Baby Reindeer | Official Trailer | Netflix
Netflix on YouTube
‘Baby Reindeer’ Creator Richard Gadd on Sharing His Complicated Story With the World - About Netflix
Netflix / Richard Gadd
OBSESSED
@AldiUK on X
Richard Gadd attends Baby Reindeer red carpet event
The Hollywood Reporter
Ted Sarandos Keynote: Royal Television Society London Convention 2024 - About Netflix
Netflix / Ted Sarandos
Richard Gadd as Donny in 'Baby Reindeer'
The Hollywood Reporter
'Baby Reindeer' Makes Nielsen Debut at No. 9 With 673 Million Minutes Viewed
TheWrap / Nielsen
Richard Gadd in Soccer Aid for UNICEF’s “Why we play” video; CC BY 3.0 frame.
Soccer Aid for UNICEF
Piers Morgan and Jessica Gunning as Martha in 'Baby Reindeer'
NME
Richard Gadd in Baby Reindeer
NME

Spread Score

How it works
Reach80Contagion45Breadth90Velocity48Longevity3363

Numbers

Milestone date
Week of Apr 28, 2024
Apr 11 ’24 to Week of Apr 28, 2024
Platforms
7
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Maker originPrimary
  • Mystery & lore
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Baby Reindeer grew from a modestly advertised Netflix launch to weekly chart leader. Memes and identity speculation prompted Gadd’s warning; Harvey’s interview and lawsuit extended coverage. The series won six Emmys and Gadd secured a Netflix deal.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’24AprMayJunJulSepNovMay ’25OctApr ’26MilestoneYouTubeOpen webPressInstagramXTikTokTV
YouTubeOpen webPressInstagramXTikTokTV

13 more events on this chart

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Timeline (16)

  1. March 2024

    Netflix precursor · Mar 22 ’24

    Netflix released the trailer for Richard Gadd’s limited series.[1]

    Open the first post ↗

  2. April 2024

    Netflix / Richard Gadd seed · Apr 11 ’24

    Netflix released Baby Reindeer, Gadd’s seven-episode adaptation of his one-man play.[2][3][1]

    ‘Baby Reindeer’ Creator Richard Gadd on Sharing His Complicated Story With the World - About Netflix

  3. The Standard press · Apr 11 ’24

    The Standard reviewed the series on its release day.[4]

  1. commercial · Week of Apr 14, 2024

  2. commercial · Week of Apr 21, 2024

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
GB
Reported figure
—
Evidence
Grade A

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