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Library/Moment/Caitlin Clark effect
Grade B21 sourcesHIS-01216

Caitlin Clark effect

Moment · 2022 · Niche

29Editable slideCertificate

Clark's final Iowa title game drew a network-reported 18.9 million viewers.

Ben Diamond 🗽

@BenDiamond14 · Feb 7, 2022

If there’s a college athlete who needs to be a household name, it’s Caitlin Clark. Absolute flamethrower. https://t.co/DWRpr4TyLD

65.6K542
Original · Ben Diamond (@BenDiamond14)

CBS Sports PR

@CBSSportsGang · Mar 12, 2024

CBS Sports delivers the most-watched women’s college basketball conference tournament game ever on any network as the Big Ten Championship between Iowa and Nebraska averaged more than 3 million viewers and peaked with 4.450 million viewers in OT

1.6K33
Post · @CBSSportsGang on X
Clip · Saturday Night Live on YouTube
Clip · CBS News on YouTube
Caitlin Clark, Iowa set conference tournament viewership record after beating Nebraska
USA TODAY via Yahoo Sports
If there’s a college athlete who needs to be a household name, it’s Caitlin Clark. Absolute flamethrower.
@BenDiamond14 on X
Caitlin Clark and Angel Reese during the 2023 LSU v Iowa final
TIME
Breaking records, making memories at Crossover at Kinnick
University of Iowa
Caitlin Clark fans can expect to pay hundreds to get in door for her run at record Thursday
Associated Press via News4JAX
CBS Sports delivers the most-watched women’s college basketball conference tournament game ever on any network as the Big Ten Championship between Iowa and Nebraska averaged more than 3 million…
@CBSSportsGang on X
Weekend Update: Caitlin Clark on the WNBA Draft - SNL
Saturday Night Live on YouTube
How the "Caitlin Clark effect" impacted the WNBA, women's sports
CBS News on YouTube

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth50Velocity0LongevityNo data yet29

Numbers

Seed to observed peak
2.2 years
Feb 7 ’22 to Apr 16 ’24
Platforms
6
Started on X
Origin
Mixed
Sports

Mechanics

  • Platform jumpPrimary
  • Controversy
  • Resale market
  • Pairing

How it spread

Trace the origin

A fan's Michigan highlights post circulated in 2022. Iowa tournament runs drew record audiences amid resale demand and sponsor campaigns. Clark's WNBA arrival produced a Fanatics draft-night jersey sales record and further network audience records.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesDec ’21Mar ’22AugMar ’23JunOctDecMar ’24AprMayJulOctObserved peakXPressTVRetailYouTubeOpen web
XPressTVRetailYouTubeOpen web

12 more events on this chart

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Timeline (15)

  1. February 2022

    @BenDiamond14 seed · Feb 7 ’22

    Ben Diamond posted Michigan highlights and urged people to make Clark a household name.[1][2]

    If there’s a college athlete who needs to be a household name, it’s Caitlin Clark. Absolute flamethrower.
    Open the first post ↗

  2. SB Nation press · Feb 7 ’22

    SB Nation embedded Diamond's clip and reported more than 6,000 retweets and 26,000 likes.[2]

  3. April 2023

    ABC / ESPN commercial · Apr 2 ’23

    Iowa-LSU drew a network-reported 9.9 million viewers in the women's title game's first ABC airing.[3][4]

  1. backlash · Apr 3 ’23

  2. owner response · Oct 15 ’23

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B

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