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Library/Film/Parasite
Grade A22 sourcesHIS-01267

Parasite

Film · 2019 · Viral

71Editable slideCertificate

Bong Joon Ho's Korean thriller grossed at least $253 million worldwide.

Trailer · NEON on YouTube
Clip · NEON on YouTube
Parasite theatrical poster: the Park house lawn, with a pair of legs in the foreground.
Box Office Mojo
Parasite title card.
Barunson E&A / CJ Entertainment; Bong Joon Ho (director); Neon (US distributor)
Song Kang-ho in the Parasite official trailer, eyes covered by a black bar.
NEON on YouTube
Choi Woo-shik and Park So-dam as the Kim siblings hunting for Wi-Fi in their semi-basement.
Variety
Director Bong Joon Ho (wearing glasses) and the Parasite team celebrated the film’s four wins (including best picture) at the 92nd Academy Awards on Feb. 9, 2020, at the Dolby Theatre.
The Hollywood Reporter
Bong Joon Ho and the Parasite cast at an April 2019 event; CC BY-SA 4.0.
Kinocine PARKJEAHWAN4wiki
Park So-dam teaching the 'Jessica' jingle in a NEON video.
NEON on YouTube
Park So-dam as Ki-jung, whose 'Jessica' jingle spread online.
BuzzFeed

Spread Score

How it works
Reach89Contagion45Breadth80Velocity29Longevity10071

Numbers

Worldwide lifetime gross, Box Office Mojo
$263.5M
As of Oct 22, 2026 · Box Office Mojo
Observed peak date
Week of Feb 16, 2020
May 21 ’19 to Week of Feb 16, 2020
Platforms
7
Started on Box office
Leverage
22×
$263.5M on $12M budget

Mechanics

  • Identity badge
  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Maker origin

How it spread

Trace the origin

Parasite premiered at Cannes and won the Palme d'Or. US theatrical expansion accompanied Jessica jingle memes and Neon's promotion. Its Best Picture win preceded a larger theatrical weekend and a global search surge.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’19MayJunSepNovFeb ’20MarJunSep ’21Dec ’22Mar ’24Apr ’25Observed peakPressBox officeXTikTokTVOpen webRetail
PressBox officeXTikTokTVOpen webRetail

13 more events on this chart

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Timeline (16)

  1. April 2019

    Festival de Cannes precursor · Apr 18 ’19

    Cannes selected Parasite for its competition.[1]

    Parasite title card.
    Open the first post ↗

  2. May 2019

    Bong Joon Ho / Festival de Cannes seed · May 21 ’19

    Parasite premiered in competition at Cannes.[2][3][4][5]

  3. Variety / Jessica Kiang press · May 21 ’19

    Variety published Jessica Kiang's Cannes review.[4]

    Choi Woo-shik and Park So-dam as the Kim siblings hunting for Wi-Fi in their semi-basement.

  1. afterlife · May 25 ’19

  2. commercial · May 30 ’19

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
KR
Worldwide lifetime gross, Box Office Mojo
$263.5M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

Series · Open web · 202356

Beef (series)

A24 (studio); Netflix (distributor); Lee Sung Jin (creator)

Netflix’s road-rage series won eight Emmys after topping Nielsen’s streaming chart.

Peaked at #1

1 / 8

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New cases, every week

How the next thing spread, the week it does.