LibraryNowPlayMechanicsMCP

Kinds

Campaign384Product105Food & drink30App & software57Film61Series75Music61Game124Book46Creator moment60Meme & format111Trend & aesthetic41Activity61Moment112
PricingPrivacyTermsRefundsPress
Library/Series/Making a Murderer
Grade A25 sourcesHIS-01281

Making a Murderer

Series · 2015 · Viral

63Editable slideCertificate

Netflix's documentary reached the White House through a petition with 113,000 signatures.

Trailer · Netflix on YouTube
Making a Murderer poster: Steven Avery's face split by the title.
Wikipedia (non-free, fair use)
Steven Avery's booking photo in the Netflix trailer.
Netflix on YouTube
Steven Avery escorted by sheriff's deputies.
Netflix
Steven Avery in court, from the series.
ABC News
Seth Meyers' 'Making a Murderer' spoof on Late Night.
TheWrap
Booking photos of Steven Avery on a wall, from the series.
TheWrap

Spread Score

How it works
Reach81ContagionNo data yetBreadth80Velocity44Longevity2463

Numbers

Reported #MakingaMurderer Twitter impressions; not unique people
415M
As of Jan 4, 2016 · X · Digiday
Observed peak date
Week of Jan 9, 2016
Nov 13 ’15 to Week of Jan 9, 2016
Platforms
6
Started on Box office
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Fandom mobilisation
  • Controversy
  • Pairing

How it spread

Trace the origin

After a DOC NYC preview, Netflix released the series in December. Fans shared theories, petitioned officials and drew press coverage. Wikipedia attention peaked in early January within the measured window. Netflix later released Part 2.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJul ’15NovJan ’16FebJunNovSep ’17Sep ’18Jun ’19Dec ’20Jun ’22Jul ’23Observed peakOpen webBox officeXTVRedditPress
Open webBox officeXTVRedditPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2015

    Netflix precursor · Nov 9 ’15

    Netflix announced the series and a DOC NYC preview before its streaming release.[1]

    Steven Avery escorted by sheriff's deputies.
    Open the first post ↗

  2. DOC NYC / Netflix seed · Nov 13 ’15

    DOC NYC screened the first two episodes at the series' world premiere.[2][1][3]

  3. December 2015

    Netflix owner response · Dec 18 ’15

    Netflix released all ten episodes worldwide and offered the first episode free on YouTube.[1][4][5]

  1. platform jump · Dec 31 ’15

  2. platform jump · Jan 5 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Entertainment
Region
US
Reported #MakingaMurderer Twitter impressions; not unique people
415M
As of Jan 4, 2016 · X · Digiday
Evidence
Grade A

Spread the same way

Film · Box office · 201862

A Star Is Born (2018)

Warner Bros.

A studio musical became a meme and grossed $436,388,866 worldwide.

$436.4M on a $35M–$36M budget

1 / 8

  • A Star Is Born (2018)
  • The Last of Us (series)
  • House of the Dragon
  • Empire
  • Stranger Things
  • Game of Thrones
  • CoComelon
  • Physical: 100

New cases, every week

How the next thing spread, the week it does.