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Library/Moment/Tom Daley knitting at the Olympics
Grade B19 sourcesHIS-01335

Tom Daley knitting at the Olympics

Moment · 2021 · Notable

49Editable slideCertificate

Daley knitted at the Olympics and raised over $28,000 with a cardigan fundraiser.

Clip · TikTok

Sarah

@SarahCMcK · Aug 1, 2021

omg Tom Daley knitting in the audience of W diving. absolute icon

3.1K15
Post · @SarahCMcK on X

Kirstie Allsopp

@KirstieMAllsopp · Aug 1, 2021

Is Piers knocking knitting? I only ask because I know, to my cost I once suggested there were more interesting things to knit then socks 😳, that knitters are force to be reckoned with. He needs to tread very carefully.

18243
Post · @KirstieMAllsopp on X

The Olympic Games™

@Olympics · Aug 1, 2021

Oh this? Just Olympic champ @TomDaley1994 knitting in the stands while watching the diving. 🧶

153.9K1K
Post · @Olympics on X
Clip · Made With Love on Instagram
Tom Daley knitting in the stands at the Tokyo Olympics, as posted by @Olympics
@Olympics on X
Made with Love by Tom Daley exhibition artwork, PARCO Museum Tokyo
PARCO / Tom Daley
A dog in one of Daley's knitted jumpers
Made With Love on Instagram
Daley's Olympic cardigan, revealed on Made with Love
Made With Love on Instagram
Daley in the sweater he knitted during the Paris Olympics
Tom Daley on Instagram
Knitwear from Daley's Made with Love line
The Advocate
Daley, masked, knits poolside in Tokyo
Sports Illustrated

Spread Score

How it works
Reach72Contagion35Breadth50Velocity65Longevity749

Numbers

Peak proxy date
Week of Aug 1, 2021
Aug 1 ’21 to Week of Aug 1, 2021
Platforms
7
Started on TV
Origin
Organic
Sports

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Controversy

How it spread

Trace the origin

Viewers shared Daley knitting during Tokyo's diving broadcast. His craft Instagram gained followers, and a viewer reposted the footage on TikTok. Fundraising and knitting kits followed; he returned with another Olympic sweater in Paris.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’21AugSepNovMay ’22NovJul ’23Mar ’24AugOctDecPeak proxyTVXTikTokPressInstagramOpen webRetail
TVXTikTokPressInstagramOpen webRetail

11 more events on this chart

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Timeline (14)

  1. August 2021

    Olympic television cameras seed · Aug 1 ’21

    Cameras showed Daley knitting in the stands during the women's three-metre springboard final.[1][2]

    Open the first post ↗

  2. @SarahCMcK platform jump · Aug 1 ’21

    Sarah posted a photo of Daley knitting during the diving broadcast at 06:00 UTC.[3]

  3. @valensercla platform jump · Aug 1 ’21

    A viewer posted a TikTok clip of Daley knitting during the diving broadcast.[4]

  1. press · Aug 1 ’21

  2. backlash · Aug 1 ’21

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Organic
Sector
Sports
Region
JP
Reported figure
—
Evidence
Grade B

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