Starbucks Unicorn Frappuccino
Food & drink · 2017 · Notable
Starbucks’ limited drink launch generated nearly 155,000 Instagram posts.
Starbucks News
@StarbucksNews · Apr 18, 2017
Starbucks weaves its magic with new color and flavor changing #UnicornFrappuccino sbux.co/2onpTdh
Starbucks
@Starbucks · Apr 19, 2017
As rare as... a unicorn. The color-changing, flavor-changing #UnicornFrappuccino—here for a limited time at participating stores.🦄✨
Spread Score
How it worksNumbers
- Instagram posts from the campaign; approximate retrospective total
- 155K
- As of Dec 4, 2017 · Instagram · Marketing Dive
- Seed to peak proxy
- 1 day
- Apr 18 ’17 to Apr 19 ’17
- Platforms
- 8
- Started on Retail
- Origin
- Seeded
- Food & beverage
How it spread
Trace the originStarbucks served the drink early at one store before its limited menu rollout. Customers posted photos, stores sold out, and barista complaints reached news outlets. Starbucks credited it with traffic and incremental business.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
April 2017
r/starbucks users precursor · Apr 12 ’17
Users posted ingredient photos and discussed a rumored Unicorn Frappuccino before Starbucks confirmed it.[1]
Starbucks News (@StarbucksNews) precursor · Apr 18 ’17
Starbucks News announced the color-changing, flavor-changing Unicorn Frappuccino.[2]
Starbucks seed · Apr 18 ’17
A downtown Los Angeles Starbucks made the drink early for a walk-in Los Angeles Times reporter.[3]
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Spread the same way
New cases, every week
How the next thing spread, the week it does.