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Library/Music/Sabrina Carpenter, Espresso
Grade A22 sourcesHIS-01404

Sabrina Carpenter, Espresso

Music · 2024 · Notable

49Editable slideCertificate

TikTok reported 1.2 million creator videos for Espresso, the UK summer chart winner.

Original · Sabrina Carpenter
Clip · SabrinaCarpenterVEVO on YouTube
Clip · Saturday Night Live on YouTube
Espresso single cover art
Official Charts Company
Dunkin's Sabrina Brown Sugar Shakin' Espresso campaign
Dunkin’
Sabrina Carpenter in a Variety portrait
Variety
Sabrina Carpenter performing at Coachella 2024
Billboard
Scene from the Espresso music video
SabrinaCarpenterVEVO on YouTube
Sabrina Carpenter at the piano at Coachella 2024
ANITA CON SWING / Wikimedia Commons, CC BY 3.0
Sabrina Carpenter opening for Taylor Swift's Eras Tour
Billboard
Sabrina Carpenter on stage in a Jesus Was a Carpenter shirt
NME
Sabrina Carpenter in SNL's Domingo sketch
Rolling Stone

Spread Score

How it works
Reach38Contagion20Breadth90Velocity21Longevity8349

Numbers

Espresso creator videos reported by TikTok
1.2M
As of Aug 23, 2024 · TikTok · Self-reported · TikTok
Seed to milestone
10 weeks
Apr 11 ’24 to Jun 17 ’24
Platforms
8
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Catchphrase
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Carpenter released Espresso before Coachella. Lyric jokes circulated on TikTok and X as streaming grew. It reached Hot 100 No. 3, won the UK summer chart and topped Spotify’s December Wrapped list.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesFeb ’24AprMayJunAugOctDecFeb ’25JulDecMilestoneInstagramAudioYouTubePressTikTokXTVRetail
InstagramAudioYouTubePressTikTokXTVRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2024

    Sabrina Carpenter precursor · Apr 8 ’24

    Carpenter announced Espresso and its April 11 evening release before Coachella.[1]

    Sabrina Carpenter opening for Taylor Swift's Eras Tour
    Open the first post ↗

  2. Sabrina Carpenter / Island Records seed · Apr 11 ’24

    Carpenter released Espresso through Island Records.[2]

  3. Sabrina Carpenter owner response · Apr 12 ’24

    Carpenter released the Dave Meyers-directed beach music video.[3][2]

  1. press · Apr 12 ’24

  2. commercial · Apr 22 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Espresso creator videos reported by TikTok
1.2M
As of Aug 23, 2024 · TikTok · Self-reported · TikTok
Evidence
Grade A

Spread the same way

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