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Library/Product/Nintendo amiibo
Grade A23 sourcesHIS-01412

Nintendo amiibo

Product · 2014 · Notable

43Editable slideCertificate

Nintendo reported about 31 million amiibo figure shipments by the end of 2015.

Clip · Shacknews on YouTube

Nintendo of America

@NintendoAmerica · Apr 3, 2015

Uh oh. It looks like Yoshi got caught hiding eggs before Easter. Which #amiibo do you want in your Easter basket? http://t.co/QeALbSS9GX

682781
Post · @NintendoAmerica on X
amiibo launch art with the first Super Smash Bros. figures
Nintendo Life
The original Super Smash Bros. Mario amiibo
Nintendo
The Marth amiibo, one of the first shortage figures
Nintendo
A Mario amiibo tapped on the Wii U GamePad
TIME
Nintendo of America's Yoshi amiibo hiding eggs among plants
@NintendoAmerica on X
Shelves of boxed amiibo in a store
Nintendo Life
Pikachu, Villager, Isabelle and Mario amiibo figures
Nintendo Life

Spread Score

How it works
Reach22Contagion35Breadth70Velocity17Longevity8643

Numbers

Observed peak date
Week of Sep 14, 2015
Nov 21 ’14 to Week of Sep 14, 2015
Platforms
8
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Scarcity dropPrimary
  • Resale market
  • Sell-out loop
  • Platform jump
  • Press loop

How it spread

Trace the origin

Nintendo launched amiibo figures alongside Smash Bros. Rare figures vanished from shelves, collectors shared stock tips, and Gold Mario preorders sold out within minutes. Nintendo apologized and expanded production; it reported 31 million figure shipments by the end of 2015.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’14JulDecMar ’15MayAugNovMay ’17Jun ’19Jul ’21Apr ’23DecObserved peakPressTVRetailYouTubeRedditOpen webXFacebook
PressTVRetailYouTubeRedditOpen webXFacebook

13 more events on this chart

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Timeline (16)

  1. June 2014

    Nintendo precursor · Jun 10 ’14

    Nintendo revealed amiibo at E3 and announced support for Super Smash Bros. for Wii U.[1]

    Open the first post ↗

  2. November 2014

    Nintendo of America precursor · Nov 18 ’14

    Nintendo promoted amiibo with two 30-second TV commercials before the North American launch.[2]

    amiibo launch art with the first Super Smash Bros. figures

  3. Nintendo seed · Nov 21 ’14

    Nintendo launched amiibo figures in North America alongside Super Smash Bros. for Wii U.[3][4]

    A Mario amiibo tapped on the Wii U GamePad

  1. press · Dec 8 ’14

  2. platform jump · Feb 9 ’15

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
JP
Reported figure
—
Evidence
Grade A

Spread the same way

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New cases, every week

How the next thing spread, the week it does.