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Library/Game/Skylanders: Spyro's Adventure
Grade B22 sourcesHIS-01424

Skylanders: Spyro's Adventure

Game · 2011 · Notable

48Editable slideCertificate

Activision said Skylanders: Spyro's Adventure sold more than 30 million toys.

Clip · 1ofWiisdom on YouTube
Skylanders: Spyro's Adventure cover
Wikipedia (non-free, fair use)
Wii starter pack with the Portal of Power and three figures
Activision / Nintendo
Crystal Eye Castle gameplay
Activision / Nintendo
A complete collection of Spyro's Adventure figures
1ofWiisdom

Spread Score

How it works
ReachNo data yetContagion35Breadth60VelocityNo data yetLongevityNo data yet48

Numbers

Seed to milestone
8 months
Oct 12 ’11 to Jun 1 ’12
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Collectible setPrimary
  • Resale market
  • Sell-out loop
  • Platform jump
  • Dupe economy

How it spread

Trace the origin

The game linked collectible figures to playable characters and launched with paid promotion. Shortages, resale listings and fan guides followed. Activision later claimed a worldwide revenue-chart lead, and Disney and Nintendo entered the toys-to-life market.

Documented milestone; not a measured attention peak.

Dec ’10May ’11OctDecMar ’12JunOctApr ’13Apr ’14Apr ’15Apr ’16DecPressRetailOpen webYouTubeTV
PressRetailOpen webYouTubeTV

13 more events on this chart

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Timeline (16)

  1. February 2011

    Activision / Toys R Us precursor · Feb 11 ’11

    Activision announced the toy-and-game system and a global marketing partnership with Toys R Us.[1]

    Open the first post ↗

  2. October 2011

    Activision seed · Oct 12 ’11

    Skylanders: Spyro's Adventure first went on sale in Australia for PC.[2]

  3. Nintendo World Report press · Oct 13 ’11

    Nintendo World Report reviewed the game and warned that children would want more figures.[3]

  1. commercial · Oct 16 ’11

  2. backlash · Oct 17 ’11

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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15.4M sold

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How the next thing spread, the week it does.