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Library/App & software/Bored Ape Yacht Club
Grade A23 sourcesHIS-01481

Bored Ape Yacht Club

App & software · 2021 · Niche

38Editable slideCertificate

Yuga Labs sold out 10,000 ape NFTs that doubled as club memberships.

Bored Ape Yacht Club 🍌

@BoredApeYC · Apr 23, 2021

The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.) boredapeyachtclub.com/#/home

26537
Original · Yuga Labs / Bored Ape Yacht Club

Bored Ape Yacht Club 🍌

@BoredApeYC · Apr 29, 2021

We only draw apes, but we made one for you, @Topshotfund. This one's on us. Let us know if we can send it over. #Spacecowboy

766
Post · @BoredApeYC on X

Pranksy

@pranksy · May 1, 2021

I just grabbed 250 @BoredApeYC thanks to @j1mmyeth, 10,000 limit, no horrible fomo pricing strategy, each ape is .08 ETH, + they look great :D opensea.io/collection/bor… #NFTs You can mint them here: boredapeyachtclub.com/#/home

865116
Post · @pranksy on X

Bored Ape Yacht Club 🍌

@BoredApeYC · May 1, 2021

WE JUST SOLD OUT

919134
Post · @BoredApeYC on X

MoonPay 🟣

@moonpay · Nov 15, 2021

This just happened. 🤯 @PostMalone aped into @BoredApeYC by purchasing his first NFT with MoonPay in his latest #OneRightNow music video with @theweeknd! Win your own Bored Ape here 👉 bit.ly/3FdKp7Y h

2.1K205
Post · @moonpay on X

The Tonight Show

@FallonTonight · Jan 25, 2022

Jimmy & @ParisHilton compare #BoredApeYC NFTs. #FallonTonight

6.8K641
Post · @FallonTonight on X
Clip · PostMaloneVEVO on YouTube
The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.)
@BoredApeYC on X
Sotheby's official lot page showing the original ape portraits offered at its September 2021 auction.
Yuga Labs / Sotheby's
We only draw apes, but we made one for you, @Topshotfund. This one's on us. Let us know if we can send it over. #Spacecowboy
@BoredApeYC on X
I just grabbed 250 @BoredApeYC thanks to @j1mmyeth, 10,000 limit, no horrible fomo pricing strategy, each ape is .08 ETH, + they look great :D #NFTs You can mint them here:
@pranksy on X
A Bored & Hungry storefront displaying ape branding, photographed in 2024.
lazy fri13th / Wikimedia Commons, CC BY 2.0
Bored Ape Yacht Club
Rolling Stone
NBA NFT bayc bored ape stephen curry
Decrypt
Jimmy Fallon shows off his Bored Ape NFT
PC Gamer

Spread Score

How it works
Reach29Contagion25Breadth80Velocity6Longevity5238

Numbers

Observed peak date
Week of Jun 26, 2022
Apr 23 ’21 to Week of Jun 26, 2022
Platforms
8
Started on Open web
Origin
Mixed
Finance

Mechanics

  • Identity badgePrimary
  • Scarcity drop
  • Variable reward
  • Platform jump
  • Resale market

How it spread

Trace the origin

Yuga Labs opened minting at 0.08 ETH and sold out by May 1, 2021. Avatars, celebrities and licensed products carried the apes beyond NFT collectors. ApeFest, a rap video and controversy accompanied the observed June 2022 Wikipedia peak.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’21MayAugSepNovDecFeb ’22MayJulOctFeb ’23JunObserved peakOpen webXPressRedditAudioYouTubeRetailTV
Open webXPressRedditAudioYouTubeRetailTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2021

    Yuga Labs / @BoredApeYC seed · Apr 23 ’21

    Yuga Labs opened the ape NFT presale at 0.08 ETH per token.[1][2]

    The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.)
    Open the first post ↗

  2. @BoredApeYC owner response · Apr 29 ’21

    BAYC offered Topshotfund a custom ape; he then posted that he had minted an ape.[3][2]

    We only draw apes, but we made one for you, @Topshotfund. This one's on us. Let us know if we can send it over. #Spacecowboy

  3. May 2021

    @pranksy platform jump · May 1 ’21

    Pranksy said he bought 250 apes and linked the mint to his followers.[4][2]

    I just grabbed 250 @BoredApeYC thanks to @j1mmyeth, 10,000 limit, no horrible fomo pricing strategy, each ape is .08 ETH, + they look great :D #NFTs You can mint them here:

  1. commercial · May 1 ’21

  2. press · Jul 30 ’21

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Finance
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Food & drink · Retail · 202155

BTS Meal

McDonald’s and BTS

McDonald’s reported $98 million in incremental BTS Meal sales.

$98M revenue

1 / 8

  • BTS Meal
  • Disney Lorcana
  • Pokémon Trading Card Game US launch
  • Funko Pop!
  • Magic: The Gathering
  • Gmail invite-only launch
  • KPop Demon Hunters
  • Labubu

New cases, every week

How the next thing spread, the week it does.