Star Wars: The Force Awakens trailers
Campaign · 2014 · Niche
Lucasfilm reported over 112 million online plays for the final trailer in its first day.
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How it worksNumbers
- Seed to milestone
- 11 months
- Nov 28 ’14 to Oct 20 ’15
- Platforms
- 8
- Started on YouTube
- Leverage
- 3.9×
- $2.07B on $533.2M budget
How it spread
Trace the originThe first teaser appeared online and in cinemas, prompting fan remakes and reaction videos. Disney coordinated a TV launch of the full trailer as presales crashed ticket sites. Lucasfilm reported over 112 million online plays in a day.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
November 2014
Lucasfilm precursor · Nov 24 ’14
Lucasfilm announced that an 88-second teaser would play in 30 North American cinemas on November 28.[1]
The Verge press · Nov 28 ’14
The Verge embedded the teaser and described its online and theatrical debut.[3]
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