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Library/Music/Taylor Swift’s Cruel Summer resurgence
Grade A23 sourcesHIS-01551

Taylor Swift’s Cruel Summer resurgence

Music · 2019 · Notable

46Editable slideCertificate

A Lover album track returned through the Eras Tour and reached No. 1 on the Hot 100.

Holly Caitlin

@holly_caitlin · Jun 18, 2023

Taylor talking about how Cruel Summer was her favorite and it’s finally becoming a single!!! 🥹 #TSTheErasTour #PittsburghTSTheErasTour #CruelSummer @taylornation13

5.3K35
Post · @holly_caitlin on X
Clip · Taylor Swift on YouTube
Clip · Taylor Swift on YouTube
Taylor Swift’s Cruel Summer resurgence: cover art
Wikipedia (non-free, fair use)
Taylor Swift
Billboard
Inside the rise and rise of Taylor Swift's Cruel Summer
Official Charts Company
Taylor Swift performs during her Eras Tour at SoFi stadium in Inglewood, California, August 7, 2023.
Billboard
Taylor Swift’s ‘Cruel Summer’ Tops Hot 100 for Second Week, Hits No. 1 on Streaming Songs Chart
Billboard Canada
Taylor Swift
Billboard
Taylor Swift
Billboard
Swift performing the Lover act in Arlington on April 2, 2023. CC BY-SA 2.0.
Ronald Woan
Taylor Swift - Cruel Summer (Official Audio)
Taylor Swift on YouTube
ENTER-MUS-SWIFT-PRIDE-SPEECH-4-TB
TIME
taylor swift
Rolling Stone
Taylor Swift "The Eras Tour"
Billboard
Taylor Swift
Billboard
SEATTLE, WASHINGTON - JULY 22: EDITORIAL USE ONLY. NO BOOK COVERS. Taylor Swift performs onstage during the Taylor Swift | The Eras Tour at Lumen Field on July 22, 2023 in Seattle, Washington.…
Rolling Stone

Spread Score

How it works
Reach44Contagion45Breadth60Velocity4Longevity7146

Numbers

US radio audience impressions, October 20–26
80.1M
As of Oct 26, 2023 · Audio · Billboard Canada
Seed to milestone
4.2 years
Aug 23 ’19 to Oct 23 ’23
Platforms
5
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Sound or audio meme
  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Revival

How it spread

Trace the origin

Cruel Summer arrived on Lover, then returned through television and the Eras Tour. Fan streaming preceded a radio campaign. The concert film, new mixes and a discount preceded its Hot 100 No. 1; radio success continued into the next year.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJun ’19SepSep ’20Nov ’21Oct ’22Apr ’23JunJulNovMar ’24JulDecMilestoneAudioTVPressXTikTok
AudioTVPressXTikTok

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2019

    Taylor Swift / Republic Records seed · Aug 23 ’19

    Swift released Cruel Summer on Lover as an album track.[1][2]

    Open the first post ↗

  2. September 2019

    US listeners commercial · Sep 7 ’19

    Cruel Summer debuted at No. 29 on the Hot 100 and spent two weeks on the chart.[3]

    Taylor Swift

  3. June 2022

    Prime Video platform jump · Jun 17 ’22

    The Summer I Turned Pretty featured Cruel Summer in its first season.[4]

  1. owner response · Mar 17 ’23

  2. press · Apr 28 ’23

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
US radio audience impressions, October 20–26
80.1M
As of Oct 26, 2023 · Audio · Billboard Canada
Evidence
Grade A

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