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Library/Meme & format/"Hit or miss" TikTok meme
Grade B20 sourcesHIS-01566

"Hit or miss" TikTok meme

Meme & format · 2018 · Notable

45Editable slideCertificate

A rap hook became a public call-and-response and powered over 4 million TikTok videos.

Original · NyanNyanCosplay

@lushsux

@lushsux · Oct 28, 2018

🤕Hit 👊 or miss😳 I guess 🤔they 👉never ❌ miss, huh 😕😕? You 🙌got 🤪a boyfriend😍, I bet 🎰😶he 😨doesn't 👎kiss 😘😘 ya🤭 mwah💖 😻He 🧐gon' find 🔍🔍 another girl 👶 🤩and he 😮won't😤 miss👌 ya🙀 He 🤤gon' 😲skrrt and hit 👊👊 the dab😎 like 😄😄 Wiz 🤠Khalifa🤑 https://t.co/ETHYAxrOKc

14.2K130
Post · @lushsux on X
Clip · TikTok
Clip · CDawgVA on YouTube
Clip · TikTok
Clip · Ochre Jelly on YouTube
Clip · TikTok
Clip · TikTok
Clip · iLOVEFRiDAY on YouTube
iLOVEFRiDAY - MiA KHALiFA (Tik-Tok ANTHEM) (Hit or Miss)
iLOVEFRiDAY on YouTube
From PornHub To The Aisles Of Your Local Walmart, Tracking The "Hit Or Miss" #TikTokTest - Tubefilter
Tubefilter

Spread Score

How it works
ReachNo data yetContagion60Breadth50Velocity42Longevity2045

Numbers

Mia Khalifa sound uses, reported February 2019
4M
As of Feb 12, 2019 · TikTok · Pitchfork
Seed to milestone
3 months
Sep 10 ’18 to Dec 20 ’18
Platforms
6
Started on TikTok
Origin
Organic
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Challenge
  • Identity badge
  • Platform jump
  • Remixable template

How it spread

Trace the origin

Fans reused a verse from iLOVEFRiDAY's Mia Khalifa in lip-syncs, reposts and a public call-and-response. TikTok sound uses passed four million. The duo's manager later reported licensing free use to TikTok in return for promotion of future releases.

Documented milestone; not a measured attention peak.

Google searchesAug ’18OctNovDecJan ’19FebMarMayAugOctMilestoneTikTokYouTubeXPressRetailAudio
TikTokYouTubeXPressRetailAudio

13 more events on this chart

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Timeline (16)

  1. September 2018

    @nyannyancosplay seed · Sep 10 ’18

    NyanNyanCosplay lip-synced the hook while dressed as Nico Yazawa from Love Live!.[1][2]

    Open the first post ↗

  2. October 2018

    White Rationalist platform jump · Oct 3 ’18

    White Rationalist reposted the lip-sync clip on YouTube.[2]

  3. @georgiatwinn platform jump · Oct 4 ’18

    Georgia Twinn posted a British lip-sync version using the same sound.[3][4]

  1. platform jump · Oct 28 ’18

  2. backlash · Oct 31 ’18

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Why it worked

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Origin
Organic
Sector
Entertainment
Region
US
Mia Khalifa sound uses, reported February 2019
4M
As of Feb 12, 2019 · TikTok · Pitchfork
Evidence
Grade B

Spread the same way

Meme & format · TikTok · 201970

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TikTok users turned Lizzo’s 100% lyric into jokes about their identities.

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New cases, every week

How the next thing spread, the week it does.