LibraryNowPlayMechanicsMCP

Kinds

Campaign420Product129Food & drink31App & software76Film95Series99Music86Game158Book63Creator moment69Meme & format147Trend & aesthetic46Activity63Moment145
PricingPrivacyTermsRefundsPress
Library/Product/Snuggie
Grade B19 sourcesHIS-01590

Snuggie

Product · 2008 · Notable

50Editable slideCertificate

Allstar’s licensing partner reported over 20 million Snuggies sold by June 2010.

Clip · Allstar Innovations on YouTube
Clip · jacksfilms on YouTube
The Original Snuggie®
Allstar Products Group / Allstar Marketing Group
Snuggie (Official Commercial)
Allstar Innovations on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity25Longevity8250

Numbers

Milestone date
Jan 13 ’09
Aug 2008 to Jan 13 ’09
Platforms
5
Started on TV
Origin
Mixed
Home & lifestyle

Mechanics

  • Response chainPrimary
  • Identity badge
  • Visible in use
  • Platform jump
  • Press loop

How it spread

Trace the origin

Paid TV ads introduced Snuggie. YouTube spoofs, Facebook groups and pub crawls carried it into other audiences. Nickelodeon reported over 20 million sold by June 2010 as it announced licensed character versions.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’08AugNovMar ’09JunNovOct ’10Jun ’12Feb ’14Sep ’15Jan ’17Apr ’18MilestoneTVPressYouTubeFacebookRetail
TVPressYouTubeFacebookRetail

9 more events on this chart

Join free to see them

Timeline (12)

  1. August 2008

    Allstar Products Group seed · Aug 2008

    Allstar began marketing Snuggie through direct-response television.[1]

    The Original Snuggie®
    Open the first post ↗

  2. September 2008

    Allstar Products Group owner response · Sep 2008

    Allstar’s two-minute Snuggie commercial began airing, according to TIME.[2]

  3. January 2009

    TIME milestone · Jan 13 ’09

    TIME reported more than three million Snuggies sold, a sales-reporting milestone.[2]

  1. platform jump · Jan 13 ’09

  2. press · Feb 4 ’09

Join free to see the other 9 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Mixed
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Meme & format · X · 201620

AirPods memes

Apple (product); memes had no single owner

One AirPods wealth joke drew over 150,000 likes as owners became the punchline.

1 / 8

  • AirPods memes
  • e.l.f. x Dunkin' Makeup Collection
  • J.Crew Tiny Rollneck
  • Shake Weight
  • Edie Parker Burn Bag Unboxing
  • The Fleabag Jumpsuit
  • Fazit Glitter Freckle Patches
  • Spider-Man: Into the Spider-Verse

New cases, every week

How the next thing spread, the week it does.