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Library/Book/The Fault in Our Stars
Grade B23 sourcesHIS-01623

The Fault in Our Stars

Book · 2012 · Notable

42Editable slideCertificate

John Green's novel sold more than 23 million copies worldwide, its publisher reported.

Trailer · 20th Century Studios on YouTube
Clip · vlogbrothers on YouTube
Clip · Troye Sivan on YouTube
The Fault in Our Stars: cover art
Wikipedia (non-free, fair use)
The Fault In Our Stars | Official Trailer [HD] | 20th Century FOX
20th Century Studios on YouTube
There Will Be NO SPOILERS!!!
vlogbrothers on YouTube
The book's tour van in Santa Monica, January 2012. Photograph by Genevieve, CC BY 2.0.
Genevieve / Wikimedia Commons
The Fault In Our Stars - Troye Sivan (Official Music Video)
Troye Sivan on YouTube
"The Fault in Our Stars" tops Tom Cruise at box office with $48.2M
Associated Press via CBS News

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity1Longevity7042

Numbers

Peak proxy date
Week of Jun 16, 2014
Dec 2011 to Week of Jun 16, 2014
Platforms
6
Started on Retail
Origin
Mixed
Media & publishing

Mechanics

  • Fandom mobilisationPrimary
  • Scarcity drop
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Nerdfighters drove preorders for signed first editions, made music and filled live events. A film campaign brought Tumblr voting; two paperback editions led BookScan's June 16 list, the peak proxy used here.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’11SepFeb ’12SepMar ’13JulFeb ’14JunSepOct ’15Jan ’17SepPeak proxyYouTubeRetailPressAudioOpen webX
YouTubeRetailPressAudioOpen webX

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2011

    John Green precursor · Jun 29 ’11

    Green promised to sign the first printing as Nerdfighters drove preorders to the top of Amazon's list.[1][2]

    Open the first post ↗

  2. December 2011

    Barnes & Noble seed · Dec 2011

    Barnes & Noble shipped finished copies to preorder customers ahead of the January on-sale date.[3][4]

  3. John Green owner response · Dec 23 ’11

    Green thanked readers who pledged to avoid spoilers after the premature shipments.[4]

    There Will Be NO SPOILERS!!!

  1. commercial · Jan 10 ’12

  2. press · Jan 17 ’12

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Why it worked

Do this

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Book · Retail · 202556

Onyx Storm

Rebecca Yarros / Red Tower Books (Entangled Publishing)

Onyx Storm set BookScan’s adult debut record with 1.29 million US hardcovers sold.

2.7M sold

1 / 8

  • Onyx Storm
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  • Iron Flame
  • Babel
  • Heat Waves (fan fiction)
  • Avatar (2009)
  • Avengers: Endgame

New cases, every week

How the next thing spread, the week it does.