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Library/Game/Pogs craze
Grade B19 sourcesHIS-01646

Pogs craze

Game · 1991 · Niche

38Editable slideCertificate

A Hawaiian milk-cap game reached 5 million UK packs sold, its manufacturer reported.

Museum's donated Kitada's POGs and vintage milk caps; an official museum product photograph.
Makawao History Museum
Israeli pog collection and playing case, photographed in 2023. CC BY 4.0.
Nizzan Cohen

Spread Score

How it works
ReachNo data yetContagion35Breadth40VelocityNo data yetLongevityNo data yet38

Numbers

Milestone date
Dec 21 ’94
Apr 1991 to Dec 21 ’94
Platforms
2
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Collectible setPrimary
  • Scarcity drop
  • Visible in use
  • Controversy
  • Dupe economy

How it spread

Trace the origin

A Hawaiian classroom revival reached mainland retailers through giveaways and competing cap makers. Schools banned play for keeps. December sales claims anchor this case; WPF needed rescue finance the following year as demand fell and stock accumulated.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Feb ’91JulJun ’92Feb ’93JunSepFeb ’94JunOctJan ’95JunNovRetailPress
RetailPress

13 more events on this chart

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Timeline (16)

  1. April 1991

    Blossom Galbiso seed · Apr 1991

    Blossom Galbiso introduced the milk-cover game to her pupils at Waialua Elementary School in Oahu.[1][2]

    Open the first post ↗

  2. September 1992

    Honolulu Police Department DARE programme commercial · Sep 1992

    Sgt. Greg Hunt issued a privately funded, limited edition of 100,000 caps for DARE classes.[2]

  3. April 1993

    TROV USA / Bill Hodson platform jump · Apr 1993

    Hodson began promoting the milk-cap game on the mainland after learning of its popularity in Hawaii.[3]

  1. commercial · Jun 1993

  2. press · Jun 7 ’93

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 199648

Tamagotchi

Bandai; co-developed with WiZ

Bandai’s virtual pet reached 40 million reported sales after queues and school bans.

40M sold

1 / 8

  • Tamagotchi
  • Yu-Gi-Oh! Trading Card Game
  • Rock Band (video game)
  • Baby Yoda
  • Dubai chocolate
  • Labubu
  • Fidget spinner
  • Stüssy 8-Ball Sherpa Fleece

New cases, every week

How the next thing spread, the week it does.