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Library/Trend & aesthetic/#ReleaseTheSnyderCut
Grade B24 sourcesHIS-01648

#ReleaseTheSnyderCut

Trend & aesthetic · 2017 · Niche

29Editable slideCertificate

A fan campaign helped bring Snyder's 4-hour Justice League cut to HBO Max.

Trailer · HBO Max on YouTube
Official Zack Snyder’s Justice League key art from Warner Bros.
Warner Bros. Pictures
Official horizontal key art for Zack Snyder’s Justice League, Warner Bros.
Warner Bros. Pictures
Zack Snyder Steps Down From 'Justice League' Deal With Family Tragedy
The Hollywood Reporter
How the Snyder cut of 'Justice League' was powered by fans
NBC News
The Snyder Cut of 'Justice League' Will Be Released
Variety
'Justice League' Cut Ranks Behind 'Wonder Woman 1984' In HBO Max
Deadline
Zack Snyder speaking at San Diego Comic-Con in 2016; CC BY-SA 3.0.
Gage Skidmore
New Justice League book digs into untold story of Snyder's exit, birth of 'Snyder Cut': 3 revelations
SYFY WIRE
'Justice League' Do-Over? Petition for a Zack Snyder Cut Hits 100,000 Signatures
TheWrap

Spread Score

How it works
ReachNo data yetContagion25Breadth40VelocityNo data yetLongevity2129

Numbers

Seed to milestone
2.0 years
Nov 11 ’17 to Nov 17 ’19
Platforms
5
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Mystery & lore
  • Controversy

How it spread

Trace the origin

Fans petitioned for Snyder’s cut, organised hashtag pushes and bought convention ads. Cast tweets preceded a studio call in November 2019. HBO Max announced the cut in 2020 and released it in March 2021; UK home-video sales then reached Number 1.

Documented milestone; not a measured attention peak.

Google searchesApr ’17AugDecAug ’18Jul ’19NovApr ’20OctApr ’21AugMar ’22AugMilestonePressOpen webXFacebookRetail
PressOpen webXFacebookRetail

13 more events on this chart

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Timeline (16)

  1. May 2017

    Zack Snyder precursor · May 22 ’17

    Snyder announced he had left Justice League after his daughter's death, and Joss Whedon took over.[1]

    Zack Snyder Steps Down From 'Justice League' Deal With Family Tragedy
    Open the first post ↗

  2. November 2017

    Roberto Mata seed · Nov 11 ’17

    Mata created a Change.org petition requesting Snyder's cut and Tom Holkenborg's score for home release.[2][3]

  3. TheWrap press · Nov 18 ’17

    TheWrap reported that the petition had collected over 19,000 signatures.[3]

  1. platform jump · Nov 21 ’17

  2. press · Nov 23 ’17

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
PR
Reported figure
—
Evidence
Grade B

Spread the same way

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