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Library/Moment/Ticketmaster Eras Tour presale meltdown
Grade A23 sourcesHIS-01654

Ticketmaster Eras Tour presale meltdown

Moment · 2022 · Notable

40Editable slideCertificate

Ticketmaster canceled the general sale after reporting over 2 million presale sales.

Original · Meg (@mplevz)

Alexandria Ocasio-Cortez

@AOC · Nov 15, 2022

Daily reminder that Ticketmaster is a monopoly, it’s merger with LiveNation should never have been approved, and they need to be reigned in. Break them up.

273.7K15.9K
Post · @AOC on X

Ticketmaster

@Ticketmaster · Nov 17, 2022

Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.

81K17.4K
Post · @Ticketmaster on X

Ticketmaster

@Ticketmaster · Nov 15, 2022

27.6K5.9K
Post · @Ticketmaster on X
Clip · TikTok
Clip · CNBC on YouTube
Taylor Swift Announces 2023 U.S. Tour Dates - Ticketmaster Blog
Ticketmaster
Taylor Swift Eras Tour - Arlington TX American singer-songwriter Taylor Swift on the Eras Tour in Arlington, Texas, April 2, 2023
Ronald Woan from Redmond, WA, USA / CC BY-SA 2.0 / Wikimedia Commons
Ticketmaster's official statement title card accompanying its Eras Tour apology.
Ticketmaster / Live Nation Entertainment (ticketing platform)
2022 Taylor Swift Ticketmaster Presale | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach15ContagionNo data yetBreadth70Velocity43Longevity4940

Numbers

Peak proxy date
Nov 2022
Nov 15 ’22 to Nov 2022
Platforms
7
Started on X
Origin
Organic
Entertainment

Mechanics

  • Controversy
  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

Fans posted crash complaints and memes during the Eras Tour presale. Ticketmaster canceled the general sale, and Swift criticized its handling. Swifties organized complaints and lawsuits before a Senate hearing.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’22NovDecJan ’23FebAugApr ’24OctJun ’25DecPeak proxyOpen webXPressTikTokInstagramTVYouTube
Open webXPressTikTokInstagramTVYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2022

    Taylor Swift precursor · Nov 1 ’22

    Swift announced the Eras Tour with 27 U.S. stadium shows.[1]

    Open the first post ↗

  2. Meg (@mplevz) seed · Nov 15 ’22

    Meg posted a Ticketmaster-logo meme about the site crashing while she tried to buy Swift tickets.[2][3]

    2022 Taylor Swift Ticketmaster Presale | Know Your Meme

  3. CNN Business press · Nov 15 ’22

    CNN reported that fans with presale codes could not access tickets.[4]

  1. backlash · Nov 15 ’22

  2. owner response · Nov 15 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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New cases, every week

How the next thing spread, the week it does.