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Library/Campaign/Coolest Cooler Kickstarter
Grade B19 sourcesHIS-01666

Coolest Cooler Kickstarter

Campaign · 2014 · Notable

48Editable slideCertificate

Coolest raised a record $13.3 million on Kickstarter, then left backers without coolers.

Clip · iDubbbzTV on YouTube
Clip · iDubbbzTV on YouTube
Clip · The Coolest Cooler on YouTube
Coolest cooler sets record for most-funded Kickstarter project. Yes, a cooler.
CNBC / The Christian Science Monitor
Coolest prototype and detachable blender pitcher on Fathom’s workbench.
Fathom / Coolest
Watch the Coolest Cooler's 2014 Record-setting Kickstarter Video
The Coolest Cooler on YouTube
Coolest Has To Ship 20,000 Rewards To Kickstarter Backers By 2020
Consumer Reports / Consumerist

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity65Longevity1448

Numbers

Seed to milestone
7 weeks
Jul 8 ’14 to Aug 29 ’14
Platforms
5
Started on Open web
Origin
Seeded
Home & lifestyle

Mechanics

  • Underdog
  • Maker origin
  • Platform jump
  • Press loopPrimary
  • Controversy

How it spread

Trace the origin

Grepper relaunched his cooler campaign in summer. It drew search interest, YouTube criticism and coverage of a fundraising record. Delivery delays led to backer complaints, a settlement and closure with rewards unfulfilled.

Documented milestone; not a measured attention peak.

Google searchesOct ’13May ’14AugNovJul ’15DecAug ’16May ’17Jun ’18Oct ’19Dec ’20MilestoneOpen webYouTubeTVPressRetail
Open webYouTubeTVPressRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2013

    Ryan Grepper precursor · Dec 26 ’13

    The first Coolest Kickstarter campaign closed below its funding goal.[1]

    Open the first post ↗

  2. July 2014

    Ryan Grepper seed · Jul 8 ’14

    Grepper launched the revised Coolest Kickstarter campaign with a blender, speaker and USB charger.[2]

    Coolest cooler sets record for most-funded Kickstarter project. Yes, a cooler.

  3. Google searchers platform jump · Jul 11 ’14

    Google reported more than 50,000 searches for Coolest Cooler in its weekly search trends roundup.[3]

  1. commercial · Jul 15 ’14

  2. platform jump · Jul 17 ’14

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 19 sources. Start with a free account.

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Origin
Seeded
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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