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Library/Campaign/Apple iPod silhouette ads
Grade B23 sourcesHIS-01679

Apple iPod silhouette ads

Campaign · 2003 · Notable

48Editable slideCertificate

Apple’s paid iPod silhouette campaign won the $100,000 Grand Prize Kelly Award.

A yellow iPod silhouette billboard in San Francisco, photographed in June 2005; CC BY-SA 2.0.
Pascal Vuylsteker / Wikimedia Commons
iPod shuffle silhouette advertising in Melbourne, photographed in February 2005; CC BY-SA 2.0.
Fernando de Sousa / Wikimedia Commons

Spread Score

How it works
ReachNo data yetContagion35Breadth60VelocityNo data yetLongevityNo data yet48

Numbers

Milestone date
Jun 7 ’05
Sep 2003 to Jun 7 ’05
Platforms
3
Started on Open web
Origin
Paid
Technology

Mechanics

  • Remixable templatePrimary
  • Response chain
  • Identity badge
  • Platform jump
  • Press loop

How it spread

Trace the origin

Apple bought print, outdoor and TV placements. Forum parodies appeared before TV; tutorials, portrait services and Japanese fan edits followed. The campaign won the Grand EFFIE in June 2005, used here as a milestone rather than an attention maximum.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Jan ’03SepNovJul ’04NovMar ’05AugDecNov ’09Oct ’13Sep ’17Aug ’21Open webPressTV
Open webPressTV

13 more events on this chart

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Timeline (16)

  1. September 2003

    Apple / TBWA\Chiat\Day seed · Sep 2003

    Apple placed silhouette ads in magazines, on billboards and online by September 8.[1][2]

    Open the first post ↗

  2. Something Awful forum contributors platform jump · Sep 15 ’03

    Something Awful published forum-made iPod ad parodies across a gallery.[3]

  3. October 2003

    Macworld press · Oct 8 ’03

    Macworld reported a prime-time silhouette spot set to the Black Eyed Peas song Hey Mama.[4]

  1. owner response · Oct 15 ’03

  2. afterlife · Jun 3 ’04

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Why it worked

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Origin
Paid
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

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