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Library/Campaign/Asda Buddy the Elf Christmas ad
Grade B21 sourcesHIS-01726

Asda Buddy the Elf Christmas ad

Campaign · 2022

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Asda's Buddy the Elf Christmas ad reached 2.2 million views on its YouTube upload.

Original · Asda / Havas London; director Danny Kleinman; VFX Framestore

Kayla

@IamKaylaGreen · Nov 5, 2022

Bumped into Buddy The Elf earlier 🤣🤣 @asda #SpreadingChristmasCheer #AsdaChristmas2022 h

305
Post · @IamKaylaGreen on X
Have your 'Elf a Merry Christmas: Buddy the Elf takes centre stage in Asda's joyful Christmas campaign
Asda / Havas (release syndicated by Ads of Brands)
Buddy the Elf Makes His Ad Debut in Asda’s Christmas Campaign
Adweek

Spread Score

How it works
Reach34Contagion35Breadth20Velocity65Longevity732

Numbers

Asda official YouTube upload only, lower bound; December report
2.2M
As of Dec 1, 2022 · YouTube · Retail Gazette
Milestone date
Week of Nov 4, 2022
Nov 4 ’22 to Week of Nov 4, 2022
Platforms
6
Started on YouTube
Origin
Mixed
Retail

Mechanics

  • Mystery & lore
  • Platform jumpPrimary
  • Press loop
  • Pairing
  • Controversy

How it spread

Trace the origin

Asda inserted footage of Buddy into a Christmas store ad. Paid teasers and influencer promotion fed its launch; viewers reposted it and photographed store displays. The official YouTube film reached a reported 2.2 million views, while ad-testing firms ranked it first.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Google searchesOct ’22NovDecJan ’23MarMayJulSepNovMilestoneAsdaStarts · Nov 4 ’22Asda / Havas LondonNov 3 ’22MilestoneWeek of Nov 4, 2022Kayla (@IamKaylaGreen)Nov 5 ’22@mrss_clausWeek of Nov 6, 2022AsdaNov 15 ’22Open webYouTubePressXTikTokRetail
Open webYouTubePressXTikTokRetail

Timeline (16)

  1. November 2022

    Asda / Havas London precursor · Nov 3 ’22

    Asda announced Buddy after teasers that THG later said included paid posts and influencer promotion.[1][2]

    Have your 'Elf a Merry Christmas: Buddy the Elf takes centre stage in Asda's joyful Christmas campaign
    Open the first post ↗

  2. Asda seed · Nov 4 ’22

    Asda released the film using footage from Elf ahead of its paid Coronation Street ad break.[3][4][5][1][6]

  3. Adweek / The Independent milestone · Week of Nov 4, 2022

    Adweek and The Independent covered Buddy taking a trial shift in an Asda store.[7][6]

    Buddy the Elf Makes His Ad Debut in Asda’s Christmas Campaign

  1. platform jump · Nov 5 ’22

  2. platform jump · Week of Nov 6, 2022

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Spread the same way

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11.5M impressions

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Do this

  1. 1Clear film and performer rights before building an ad around existing footage.
  2. 2
  3. 3

Every number (14)

  • Official film on YouTube only, lower bound at 24+ hours“1m YouTube views in just over 24 hours”
    1M[9]

Press (6 outlets)

  1. Nov 4, 2022same dayAdweek · Buddy the Elf Is the New Store Employee in Asda's Holiday Ad

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  • 3steps to copy, the playbook
  • 14sourced numbers
  • 6outlets that covered it
  • 21sources, each linked

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Origin
Mixed
Sector
Retail
Region
GB
Asda official YouTube upload only, lower bound; December report
2.2M
As of Dec 1, 2022 · YouTube · Retail Gazette
Evidence
Grade B