Ozempic TikTok trend and shortage
Product · 2018
Ozempic entered the FDA shortage list in 2022 as weight-loss posts spread on TikTok.
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Spread Score
How it worksNumbers
- #Ozempic Instagram posts, lower bound; March 20, 2023
- 50K
- As of Mar 20, 2023 · Instagram · Aesthetic Surgery Journal / Oxford University Press
- Milestone date
- Aug 23 ’22
- Feb 2018 to Aug 23 ’22
- Platforms
- 5
- Started on Retail
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originPatients shared Ozempic weight-loss experiences on TikTok. National press covered shortages and telehealth advertising. The FDA listed Ozempic in August 2022; clinicians disputed blaming social media alone.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
December 2017
Novo Nordisk precursor · Dec 5 ’17
Novo Nordisk announced FDA approval of Ozempic for adults with type 2 diabetes.[1]
February 2018
Novo Nordisk seed · Feb 2018
Novo Nordisk launched Ozempic in the United States in February.[2]
May 2022
@calledhercalder platform jump · May 10 ’22
Calder posted about starting Ozempic and reported fatigue in the caption.[3]
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Spread the same way
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- 1Separate patient posts, celebrity speculation and paid acquisition in the spread record.
Every number (9)
- #ozempic hashtag views reported by ABC“383 million views on TikTok”383M[10]
Press (9 outlets)
- Aug 1, 2018181 days inBioPharma Dive · With diabetes competitive as ever, Novo launches Ozempic DTC campaign
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