Zuckerberg’s metaverse selfie
Campaign · 2022
A 2022 avatar selfie drew roughly 103,000 Facebook reactions in one day.
Josh Otten
@ordinarytings · Aug 16, 2022
Mark Zuckerberg launches Horizon Worlds in France and Spain with an eye-gougingly ugly VR selfie. Meta's metaverse ploy is surely dying in the dark.
LukeyBee
@lukebju19951 · Aug 16, 2022
Love how they perfectly captured the cold, soulless, and empty Zuckerborg corporate approved feeling
Kevin Roose
@kevinroose · Aug 16, 2022
It's genuinely puzzling that Meta spent more than $10 billion on VR last year and the graphics in its flagship app still look worse than a 2008 Wii game.
james hennessy@jrhennessy
Looks great!
lordbeef
@lordbeef · Aug 17, 2022
In fortnite you can be goku with a shotgun
Josh Otten@ordinarytings
Mark Zuckerberg launches Horizon Worlds in France and Spain with an eye-gougingly ugly VR selfie. Meta's metaverse ploy is surely dying in the dark.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of Aug 19, 2022
- Aug 16 ’22 to Week of Aug 19, 2022
- Platforms
- 4
- Started on Facebook
- Origin
- Seeded
- Technology
How it spread
Trace the originZuckerberg posted a Horizon Worlds selfie to mark its expansion. A critical post and memes spread across social platforms and press; Zuckerberg then shared a new avatar image.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (15)
August 2022
Join free to see why it worked and the other 12 events. Free, on every case.
Spread the same way
Do this
- 1Show representative product visuals before a broad launch.
Every number (1)
- Facebook selfie reactions after one day, approximately“103,000 reactions, 16,000 comments and 6,900 shares”103K[1]
Press (5 outlets)
- Aug 17, 20221 day in
PC Gamer · Mark Zuckerberg spent $10B on the metaverse and all he got was this stupid selfie
You’ve seen 1 of 2 steps and 1 of 5 outlets. Pro opens the rest, with all 16 sources.