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Library/Product/Samsung Galaxy Z Flip launch
Grade A11 sourcesHIS-01797

Samsung Galaxy Z Flip launch

Product · 2020

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Samsung’s $1,380 folding phone sold out in several launch markets.

Don't Flip out or anything, but the 'flexible glass display' on Samsung's latest pholdable doesn't behave like glass
The Register
19_RFP_SM_F700F_Galaxy-Z-Flip_L30-Table-Top_Purple-Mirror_RGB
TIME
Samsung airs Galaxy Z Flip ad during the Oscars, two days before its announcement
9to5Google
Samsung revealed the Galaxy Z Flip in an Oscars ad - Engadget
Engadget

Spread Score

How it works
Reach9Contagion35Breadth50Velocity65Longevity5938

Numbers

Seed to milestone
3 days
Feb 14 ’20 to Feb 17 ’20
Platforms
4
Started on Retail
Origin
Mixed
Technology

Mechanics

  • Scarcity dropPrimary
  • Controversy
  • Pairing

How it spread

Trace the origin

Samsung unveiled the Galaxy Z Flip before its February 14 release. Stock sold out in several markets, and a YouTube scratch test prompted coverage and a Samsung response.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJan ’20FebMarJunSepDecApr ’21JulOctFeb ’22MilestoneSamsungStarts · Feb 14 ’20SamsungFeb 9 ’20SamsungFeb 11 ’20TechCrunchFeb 11 ’20TVOpen webPressRetail
TVOpen webPressRetail

Timeline (12)

  1. February 2020

    Samsung precursor · Feb 9 ’20

    Samsung showed the foldable phone in an Oscars commercial before its Unpacked event.[1][2]

    Samsung revealed the Galaxy Z Flip in an Oscars ad - Engadget
    Open the first post ↗

  2. Samsung precursor · Feb 11 ’20

    Samsung unveiled the Galaxy Z Flip at its Unpacked event.[3]

    19_RFP_SM_F700F_Galaxy-Z-Flip_L30-Table-Top_Purple-Mirror_RGB

  3. TechCrunch precursor · Feb 11 ’20

    TechCrunch published a hands-on account after trying the phone.[4]

  1. precursor · Feb 11 ’20

  2. seed · Feb 14 ’20

Join free to see why it worked and the other 9 events. Free, on every case.

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Spread the same way

Product · Retail · 201943

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Samsung Electronics

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400K sold

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Do this

  1. 1Explain the durability limits of an unfamiliar material before launch.
  2. 2
  3. 3

Every number (2)

  • US launch price“the Galaxy Z Flip will be available February 14 for $1,380”
    $1.4K[3]

Press (8 outlets)

  1. Feb 9, 20205 days before9to5Google · Samsung airs Galaxy Z Flip ad during the Oscars

You’ve seen 1 of 3 steps, 1 of 2 numbers and 1 of 8 outlets. Pro opens the rest, with all 11 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 3steps to copy, the playbook
  • 2sourced numbers
  • 8outlets that covered it
  • 11sources, each linked

The same on every case, with alerts and decks.

$156a year

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Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade A