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Library/Product/Samsung Galaxy Fold launch
Grade B26 sourcesHIS-01746

Samsung Galaxy Fold launch

Product · 2019

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Screen failures in review units postponed the $1,980 Galaxy Fold’s retail launch.

Post · X
Samsung Galaxy Fold photographed by KKPCW, December 2019; CC BY-SA 4.0.
KKPCW / Wikimedia Commons
Original Samsung Galaxy Fold, photographed by KKPCW; Creative Commons product photograph.
KKPCW / Wikimedia Commons
Samsung's New Foldable Phone Screens Break After Just a Few Days of Use, Say Reviewers
People (via Yahoo)
Samsung's $2,000 Galaxy Fold phones are breaking during tests
Associated Press (via CBS News)
Samsung to inspect Galaxy Fold phones after reviewer complaints
AFP (via Phys.org)

Spread Score

How it works
ReachNo data yetContagion35Breadth50VelocityNo data yetLongevityNo data yet43

Numbers

Seed to milestone
same day
Sep 6 ’19 to Sep 6 ’19
Platforms
5
Started on Retail
Origin
Mixed
Technology

Mechanics

  • ControversyPrimary
  • Platform jump
  • Creator relay
  • Scarcity drop

How it spread

Trace the origin

Reviewers posted Galaxy Fold screen failures before retail sales began. Newswire coverage and a YouTube explainer spread the reports. Samsung postponed the April launch, redesigned the phone and began selling it in South Korea in September.

Documented milestone; not a measured attention peak.

Mar ’19AprMayJunAugSepOctNovJan ’20SamsungStarts · Sep 6 ’19MilestoneSep 6 ’19SamsungFeb 20 ’19Steve KovachApr 17 ’19RABicle / Nintendo World…Apr 17 ’19Marques BrownleeApr 25 ’19PressXOpen webYouTubeRetail
PressXOpen webYouTubeRetail

Timeline (15)

  1. February 2019

    Samsung precursor · Feb 20 ’19

    Samsung unveiled the Galaxy Fold and announced an April retail release starting at $1,980.[1]

    Open the first post ↗
  2. April 2019

    Steve Kovach precursor · Apr 17 ’19

    Steve Kovach posted a video of his Galaxy Fold screen flickering after one day of use.[2][3]

    Samsung's New Foldable Phone Screens Break After Just a Few Days of Use, Say Reviewers
  3. RABicle / Nintendo World Report forums precursor · Apr 17 ’19

    A Nintendo World Report forum user linked coverage of the screen failures in an Android discussion.[4]

  1. precursor · Apr 18 ’19

  2. precursor · Apr 22 ’19

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Spread the same way

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Do this

  1. 1Test the instructions people infer from packaging as well as the hardware.
  2. 2
  3. 3

Every number (9)

  • One Brownlee YouTube explainer; dated view count“The video, which has at the time of writing generated 6.1m views”
    6.1M[8]

Press (9 outlets)

  1. Feb 20, 2019198 days beforeThe Verge · Samsung’s foldable phone is the $1,980 Galaxy Fold | The Verge

You’ve seen 1 of 4 steps, 1 of 9 numbers and 1 of 9 outlets. Pro opens the rest, with all 26 sources.

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Open the rest of this case

  • 4steps to copy, the playbook
  • 9sourced numbers
  • 9outlets that covered it
  • 26sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Technology
Region
Global
Reported figure
—
Evidence
Grade B