Viral car and travel marketing: Mystery & lore

Cases
9
Median Spread Score
45
Most started on
YouTube44%
First post to peak
3 days

By mechanic

All64Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

Grand Train Tour of Switzerland: The Ride of a Lifetime

52
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism

872M impressions

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

Caverna do Dragão: O Retorno

38
A live-action Renault ad gave the Dungeons & Dragons cartoon a homecoming in a Kwid Outsider.

1B impressions

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

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