Viral car and travel marketing: Transgression

Cases
16
Median Spread Score
40
Most started on
YouTube50%
First post to peak
5 days

By mechanic

All64Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

BYD Demolish the Old Legends

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

Ford Men's Only Edition Explorer

43
A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

39M impressions

British Airways: May We Haveth One’s Attention

42
British Airways | Safety Video 2024 | May We Haveth One’s Attention

2.4M views

Visit Oslo: Is It Even a City?

42
Is it even a city?

8M views

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

Nissan ARIYA Lofi

40
Enjoy the Powerfully Peaceful ARIYA | Nissan USA

395M impressions

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

Hilton: The Ad You Stay In

39
Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…

35.7M views

The $1 Chevrolet Chatbot

38
I just bought a 2024 Chevy Tahoe for $1.

20.3M impressions

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

Central Houston Nissan's Bait-and-Switch TikToks

34
KNOCKOUT deals 💥🥊 #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars

20 sold

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

Volkswagen Das Chair

28
The Volkswagen electric office chair with its headlights illuminated.

586 views

Chevrolet A Holiday to Remember

27
A granddaughter drove her grandmother with dementia through familiar places in a classic Chevrolet Suburban.

9.1M impressions

More collections

Transgression in every industry