Viral car and travel marketing: Newsjacking

Cases
15
Median Spread Score
41
Most started on
YouTube53%
First post to peak
3 days

By mechanic

All64Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Ryan Reynolds Tesla Deepfake Fan Ad

48
Here is Merriam-Webster's word of the year for 2023

8M views

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Ford Men's Only Edition Explorer

43
A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

39M impressions

Audi Andy Lau Xiaoman advertisement

42
Audi Secures Rights to Plagiarized Ad for Free

445M impressions

Visit Oslo: Is It Even a City?

42
Is it even a city?

8M views

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

Nissan ARIYA Lofi

40
Enjoy the Powerfully Peaceful ARIYA | Nissan USA

395M impressions

We Trust Leon

40
Porsche x Resident Evil Requiem: We Trust Leon.

3.9M views

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

Renault Twingo's Shakira Response

34
Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

Grab: No Sweat Summer

30
78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…

The Originals Fake Collection

29
THE ORIGINALS FAKE COLLECTION | Entry

1.4M impressions

Tom Birts's Fake easyJet Half-Price Ad

26
If I were easyJet, (If I were easyJet. What does that even mean? Some sort of half-man-half-brand? An insult to nature is what it would be.) I'd do something like this. | Tom Birts | 225 comments

1M impressions

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Newsjacking in every industry