Viral car and travel marketing: Real-world spectacle

Cases
24
Median Spread Score
40
Most started on
YouTube50%
First post to peak
3 days

By mechanic

All64Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

Hyundai: A Message to Space

56
Hyundai : A Message to Space

70M views

The Epic Split

52
Volvo Trucks - The Epic Split feat. Van Damme

73M views

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

BMW iX Flow color-changing clip

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Cybertruck vs Porsche Drag Race

44
Feat of Strength 3: Cyberbeast (0-60 in 2.6s)

73.8M impressions

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

School of Football

41
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai

14K derivatives

We Trust Leon

40
Porsche x Resident Evil Requiem: We Trust Leon.

3.9M views

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

Gymkhana 2022: Vacation Shred

34
[HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon

27M views

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

McMurtry Spéirling Drives Upside Down

30
WORLD FIRST: Driving Upside Down in McMurtry Spéirling Electric Hypercar | Top Gear Record Holder

Volkswagen Das Chair

28
The Volkswagen electric office chair with its headlights illuminated.

586 views

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

Renault Scenic’s Tesla-Detecting Billboard

22
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink

16.3K views

BYD's narrow-space tank turn

0
Look how BYD’s electric car turns at this narrow place. This is the car of the future.

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Real-world spectacle in every industry