Viral car and travel marketing: Response chain

Cases
20
Median Spread Score
42
Most started on
X45%
First post to peak
3 days

By mechanic

All64Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

Dumb Ways to Die

58
Dumb Ways to Die

1.2B views

BYD Demolish the Old Legends

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

The Epic Split

52
Volvo Trucks - The Epic Split feat. Van Damme

73M views

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

Momondo: The DNA Journey

51
momondo – The DNA Journey

8.3B impressions

Ryan Reynolds Tesla Deepfake Fan Ad

48
Here is Merriam-Webster's word of the year for 2023

8M views

Bentley Girl ASMR

47
Luxary ASMR test Bentley Mulsanne 🧠🗣️ #jetcarru #shorts #youtubeshorts

20M views

Kia KN Car search meme

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

Audi Andy Lau Xiaoman advertisement

42
Audi Secures Rights to Plagiarized Ad for Free

445M impressions

School of Football

41
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai

14K derivatives

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

The $1 Chevrolet Chatbot

38
I just bought a 2024 Chevy Tahoe for $1.

20.3M impressions

Chevrolet New Generation: The Sopranos

37
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.

4.3M views

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

Renault Twingo's Shakira Response

34
Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

Chevrolet A Holiday to Remember

27
A granddaughter drove her grandmother with dementia through familiar places in a classic Chevrolet Suburban.

9.1M impressions

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

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Response chain in every industry