Viral education marketing: Controversy

Cases
6
Median Spread Score
43
Most started on
YouTube33%
First post to peak
3 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Ruangguru Clash of Champions

47
Ruangguru Clash of Champions Episode 1 | PARAH!!! HITUNG RATUSAN ANGKA SAMPE PUSING

12.6M views

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

Welcome to Featherstone

21
Featherstone University | Colorado Mesa University

18M impressions

Einstein AI Homework Agent

13
Einstein’s February 23 landing-page claim to complete coursework automatically, reproduced by UW-Green Bay.

290 derivatives

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