Viral education marketing: Press loop

Cases
28
Median Spread Score
38
Most started on
X21%
First post to peak
3 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Elmo Is Just Checking In

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Duolingo High Valyrian Lessons

47
Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.

700M impressions

Duo’s Great Resignation

47
Agency creative showing Duo’s Chinese resignation letter dated March 11, 2026.

108M impressions

Ruangguru Clash of Champions

47
Ruangguru Clash of Champions Episode 1 | PARAH!!! HITUNG RATUSAN ANGKA SAMPE PUSING

12.6M views

Webb’s first images

47

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

Raspberry Pi’s launch-day rush

45
Model B board diagram currently illustrating Raspberry Pi’s March 2012 launch post; image-file upload path is dated 2022

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Dong Yuhui's bilingual steak lessons

40
Chinese Youth Inspired by English Tutor Turned Ecommerce Icon - RADII

Peaked at #8

Love Language

39
Love Language | Official Trailer | Peacock Original

1.1B impressions

Duolingo’s TikTok Refugee Mandarin Campaign

38
Learning Mandarin out of spite? You're not alone. We’ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year.

18.8M views

Evo-Devo (Despacito Biology Parody)

38
Evo-Devo (Despacito Biology Parody) | A Capella Science

5M views

Tell Us Something Good That Happened to You Today

38
The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"

5M views

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

HillmanTok University

34
Welcome to Intro to African-American Studies Spring 2025!

4.4M views

Getty Museum Challenge

32
We challenge you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite artwork 🥈 Find three things lying around your house⠀ 🥉 Recreate the artwork with those…

3M impressions

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

Duolingo Deutschland TikTok launch

21
#berghain #duolingo #tiktok #authenticity #horizont #genz #zeitgeist | Viktoria Renner

12M impressions

Welcome to Featherstone

21
Featherstone University | Colorado Mesa University

18M impressions

Einstein AI Homework Agent

13
Einstein’s February 23 landing-page claim to complete coursework automatically, reproduced by UW-Green Bay.

290 derivatives

First black-hole image

10

New Horizons’ Pluto heart

10

SETI@home volunteer launch

10
SETI@home BOINC graphics in Classic display mode. Later BOINC interface demonstration, not the original 1999 screensaver.

Wikipedia’s first-year contributor community

10

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