Viral education marketing: Real-world spectacle

Cases
8
Median Spread Score
43
Most started on
X38%
First post to peak
1 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Duo at the Barbie Premiere

60
Duolingo attends the #Barbie premiere in Los Angeles.

150M impressions

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Duo’s Sumo Showdown

32
【大切なご報告】

90M impressions

UTEC drinking-water billboard

17
Residents collecting water from UTEC’s humidity-condensing billboard installation. Contemporary photograph in UTEC’s February 2013 launch announcement.

3M views

Philae’s comet landing

10

DART’s asteroid impact

0

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Real-world spectacle in every industry