Viral education marketing: Newsjacking

Cases
14
Median Spread Score
41
Most started on
X29%
First post to peak
5 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Duo at the Barbie Premiere

60
Duolingo attends the #Barbie premiere in Los Angeles.

150M impressions

Draw With Rob

58
#DrawWithRob 1 Gregosaurus

Peaked at #1

Duo’s Ashton Hall Morning Routine

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Duo’s Great Resignation

47
Agency creative showing Duo’s Chinese resignation letter dated March 11, 2026.

108M impressions

Unacademy Lesson No. 7

44
Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…

103M views

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Love Language

39
Love Language | Official Trailer | Peacock Original

1.1B impressions

Evo-Devo (Despacito Biology Parody)

38
Evo-Devo (Despacito Biology Parody) | A Capella Science

5M views

Getty Museum Challenge

32
We challenge you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite artwork 🥈 Find three things lying around your house⠀ 🥉 Recreate the artwork with those…

3M impressions

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

Welcome to Featherstone

21
Featherstone University | Colorado Mesa University

18M impressions

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