Viral education marketing: Mystery & lore

Cases
7
Median Spread Score
40
Most started on
X43%
First post to peak
3 days

By mechanic

All41Press loop28Mascot persona14Newsjacking14Response chain12Real-world spectacle8Mystery & lore7Transgression7Controversy6Unhinged voice6

Duolingo kills Duo the owl

52
an important message from Duolingo

1.7B impressions

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Living With Lily

40
Living with Lily | meet Lily. or don't. she doesn't really care. #duolingo #funny #languagelearning

16.1M views

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Duo’s Sumo Showdown

32
【大切なご報告】

90M impressions

Perseverance’s parachute code

20

More collections

Mystery & lore in every industry